Freelancer profile translated to English.
Back to original languageAbout Marcel
Expert in digital acquisition, I specialize in creating and optimizing Meta Ads and Google Ads campaigns, with a fully performance-oriented approach. I help companies implement complete acquisition systems capable of generating qualified leads or increasing sales through high-performing shopping campaigns 🚀.
My work is not limited to launching ads: I design complete acquisition journeys, from campaign structure to the creation of optimized landing pages designed to convert. I also integrate scoring systems, advanced tracking (GA4, CAPI, tags…), as well as analysis dashboards for monitoring lead quality and making data-driven decisions 🎯.
This global approach allows me to improve profitability, control acquisition costs, and ensure precise monitoring of the entire funnel, whether for Lead Gen or Shopping campaigns. My goal: to create reliable, scalable acquisition systems aligned with each client's business objectives.
Always results-oriented, I provide clear, strategic, and structured support, with a constant desire to transform advertising investments into measurable growth 📈.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Maison-rawda
On Malt
Advertising Campaign SetupE-COMMERCEJuly 2026 - July 2026Marseille, FranceAudit of the Google Ads account and definition of a keyword strategy. Implementation of Google Ads Shopping and Google Ads Search campaigns to attract qualified traffic to niche products.Before my intervention: €500 spent, with no additions to cart or sales.After my intervention: €300 spent for a cost per add to cart of €6. First sales are expected to continue optimizing campaigns based on conversion data. - Cabinet ZagouryPresidentBANKING AND INSURANCEOctober 2025 - Today (10 months)Marseille, FranceAs president of a company specializing in business consulting, I assist my clients in defining, managing, and optimizing their digital acquisition. I primarily focus on Meta Ads and Google Ads, where I build strategies tailored to their objectives, whether it's generating leads, increasing sales, or improving profitability 📈.My work involves analyzing their market, understanding their audiences, and structuring campaigns capable of creating value. I also ensure complete performance monitoring: continuous optimization, journey improvement, tracking reliability, and data interpretation to guide decisions.Beyond campaign management, I provide a strategic vision to align acquisition with business challenges. I help companies invest more intelligently, enhance the effectiveness of their marketing actions, and transform their digital efforts into concrete results 🎯.Each collaboration is based on clear, transparent, and performance-oriented work, with a constant objective: generating measurable and sustainable growth for my clients 🚀.
- IziRenovDigital Acquisition – Meta Ads Campaigns for Heat Pump LeadsCIVIL ENGINEERINGNovember 2025 - November 2025Marseille, FranceWithin Izirenov, a company specializing in energy renovation, I manage and optimize Meta Ads campaigns for qualified lead generation. My work focuses particularly on highlighting the company's offerings, including heat pumps, insulation, and overall improvement of home energy performance 🔧🏡.My role involves analyzing market needs, building high-performing Meta Ads campaigns, and targeting the most relevant audiences to attract genuinely interested prospects. I optimize messaging, budgets, and campaign structure to ensure controlled cost per lead and high lead quality 📈.Through continuous performance monitoring, I adjust campaigns in real-time, interpret data, and align the acquisition strategy with Izirenov's commercial objectives. The goal is simple: generate a constant and qualified flow of renovation leads, especially for heat pump projects, to support the company's growth and visibility 🔥🎯.
Reviews
Recommendations
+6
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 Wealth ManagementAix Marseille University2025Ce Master 2 en Gestion de Patrimoine m’a apporté une solide compréhension des enjeux financiers, de la structuration d’actifs et de la prise de décision stratégique. Cette formation m’a permis de développer une vision analytique et orientée performance, que j’applique aujourd’hui dans mon cabinet de conseil pour construire des stratégies Ads efficaces, rentables et adaptées aux objectifs business de mes clients.
- Master 1 FinanceAix Marseille University2024Mon Master 1 en Finance m’a permis d’acquérir une excellente maîtrise de l’analyse chiffrée, de la gestion des risques et de la performance. Ces compétences sont devenues essentielles dans mon activité d’expert Ads, où la lecture des données, l’optimisation des budgets et la recherche de rentabilité guident chaque stratégie mise en place pour mes clients.