Freelancer profile translated to English.

Description

Hey, I'm Marcel – entrepreneur, brand developer, and someone who likes to move things forward instead of talking around them for a long time. I've been building my own brands since 2008 – with everything that entails: strategy, story, design, content, sales, and of course, my gut feeling for current trends and innovations from the USA.

Among others, I co-founded or managed BBM Motorsport, Artevo Performance, USCandy.de, BringItOn.de, Konzept27, and KERCEL GmbH – each brand with its own style, but always with personality and attitude to stand out from the crowd.

I firmly believe that people don't just buy "products," but character, emotion, and trust. That's exactly why my focus is on suitable and, above all, honest branding, digital clarity, and smart use of tools like AI, Canva, ChatGPT, CapCut, HeyGen & Co.

I'll help you turn your idea into a brand – or sharpen and position your existing brand so it becomes more visible and noticeable. Without unnecessary frills, but with a plan. And gladly with a touch of the USA.

If you're looking for someone who not only writes clever concepts but can also implement them – let's talk about it.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Münster (up to 50km)

KERCEL-United Brands
CEO: KERCEL GmbH / USCandy / USCandymat / NASCARBuddy / BringItOn.de
DIGITAL AND IT
January 2021 - Today (5 years and 6 months)
Dülmen, Germany
Building and managing KERCEL GmbH as a digital brand platform with a focus on US lifestyle, branding & content marketing.

Development & marketing of USCandy.de and USCandymat.de products: Conception, packaging design, vending machine branding, online shop, fulfillment, and cooperation with partners like German Rednecks.

Founding and building NASCARBuddy as a media project for the German-speaking NASCAR community, including events, public viewings & social media presence.

Taking over and realigning BringItOn.de into an e-commerce platform for 2K polyurethane-based floor coatings – including target audience approach for DIYers, marketing strategy, shop optimization, and YouTube channel creation and management.

Independent implementation of video marketing strategies, viral campaigns & online sales via Digistore24, Shopify, Shopware & FunnelCockpit.

Responsibility for positioning, branding, automation & community building.
BBMmotorsport
CEO: BBM Motorsport (Co-founder & Owner)
AUTOMOBILE
January 2012 - December 2020 (9 years)
Senden, Germany
Founding and building BBM Motorsport (2012–2020): Collaboration with partners to establish the brand in the field of vehicle tuning and modification.

Adoption of proven marketing strategies: Continuation of successful approaches from the Artevo era, particularly on Facebook, StudiVZ, and YouTube.

Personal presence and content creation: Active participation in front of the camera on YouTube since 2015, growing the channel to over 100,000 subscribers within three years.

Collaborations with well-known influencers: Working with personalities like MontanaBlack, CommanderKrieger, AviveHD, and Julien Bam to increase reach and brand positioning.

Event organization and community building: Initiating the "Cars & Bratwurst" event, which evolved from the original "LongFriday" meet-up and attracted up to 3,000 visitors; last held under own management in 2019.

Project management for vehicle conversions: Design and implementation of project cars like the BBM Amarok and various Corvette C7 models, including planning and execution of the conversions in the in-house workshop.

Sale of company shares at the end of 2020: Focus on building KERCEL GmbH and developing new brands.
Konzept27 GbR
Konzept27 (Co-founder & Co-owner until end of 2023)
DIGITAL AND IT
August 2017 - December 2023 (6 years and 5 months)
Senden, Germany
Founding of Konzept27 (2017): Together with partner Kristin, establishing an agency for web design, online shops, and social media services.

Independent client support: Ability to bill web and social media projects separately without relying on BBM Motorsport.

Specialization in specific industries: Focus on high-quality holiday apartments, including website creation, branding, and management of social media channels.

Exit from the company: Transfer of shares to Kristin, who continued the specialization in holiday apartment marketing.