Freelancer profile translated to English.

Description

About me

My name is Marcel, and I am a passionate copywriter with a special focus on storytelling. I create creative and targeted content that reaches and inspires people – whether for websites, newsletters, or social media posts.

I understand how to tell stories that bring brands and messages to life. I always adapt my texts individually to the needs of my clients and their target groups.

For the implementation of my work, I use not only classic methods but also, if necessary, modern tools like Canva for visually appealing content or artificial intelligence (AI) to make processes more efficient and provide creative impulses.

If you are looking for texts that convince, inspire, and have a lasting impact, I am happy to be at your service.

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PICNIC GMBH
Team Lead / Content Creator
RETAIL (SMALL BUSINESS)
January 2022 - January 2024 (2 years)
Herne, Germany
Copywriting experience at Picnic GmbH
During my freelance work, I created various marketing materials for Picnic GmbH. These included:

Advertising texts for campaigns, with the goal of conveying the brand message clearly, appealingly, and customer-orientedly.

Application flyers designed to attract and motivate potential employees to apply to Picnic. I placed great emphasis on clear, friendly, and activating language.

These tasks showed me how important it is to formulate content appropriate to the target group and to consistently adhere to a brand voice. At the same time, I was able to use my creativity to develop texts that were both informative and attention-grabbing.
Copywriting Advertising texts Team Leadership Newsletter texts Artificial Intelligence
Copecloser
Copywriter
E-COMMERCE
April 2024 - November 2024 (7 months)
München, Germany
Copywriting Experience

Copecloser
Development and implementation of various text formats with a focus on newsletter texts, advertising texts, and storytelling content. The goal was to emotionally appeal to the target audience, clearly convey the brand message, and trigger actions. I created content that considered the readers' interests as well as strengthened the company's goals.

Through this work, I was able to further develop my skills in content creation, marketing communication, and target-group-oriented storytelling. It was particularly important to me to write texts that not only inform but also captivate, convince, and build trust.
Newsletter Marketing Newsletter texts Copywriting Storytelling Copywriting