Marcel Schmude

Expert Google Ads Performance Strategist | Scale & Optimization (€50k–€150k Monthly Budget)

I specialize in managing and scaling high-stakes Google Ads accounts for clients with monthly spends between €50,000 and €150,000. My focus is on transforming complex data into profitable growth through a blend of technical precision and strategic vision.

Core Expertise

Strategic Campaign Management:

End-to-end management of Search, Display, Shopping, and Performance Max campaigns, ensuring every Euro is directed toward high-intent audiences.

Profitability-Driven Optimization:

Moving beyond vanity metrics like CPC to focus on ROAS, CAC, and LTV, aligning your ad spend with actual business bottom lines.

Technical Troubleshooting & Audits:

Identifying and resolving deep-seated issues in conversion tracking, account structure, and bidding algorithms to stop budget leakage.

Performance Scaling:

Developing and executing roadmaps to scale account spend effectively while maintaining efficiency and preventing diminishing returns.

How I Create Impact

Audit & Setup:

A comprehensive deep-dive into existing structures to ensure a "Best-in-Class" foundation.

Continuous Iteration:

Proactive A/B testing of ad copy, landing pages, and audience segments to stay ahead of market shifts.

Transparent Reporting:

Clear, actionable insights that translate technical performance into business results you can take to the boardroom.

Results That Matter

I don't just "run ads"—I build sustainable growth engines. By combining technical mastery with a deep understanding of market psychology, I deliver results that make a measurable difference in your company's trajectory.

Optimising Google Ads accounts on behalf of Google. Working with accounts in a broad range of industries, spending of the accounts between 10.000 Euro and 250.000 Euro per month. Working in depth on search campaign optimisation, account audits, conversion tracking set up and performance max and shopping campaigns.