Freelancer profile translated to English.

Description

I develop, scale, and monetize digital business models– both as a company founder and as a consultant for startups, investors & established companies. My focus is on Business Modelling, Pricing, Go-to-Market, Fundraising & operational excellence.

Expertise:

Company Building & Venture Creation: Founding & scaling new companies for own & partner projects.
Business Modelling & Monetization: Development of sustainable revenue models & pricing strategies.
Scaling & Internationalization: Process optimization & market entry strategies.
Finance & Investor Relations: Fundraising, investor documentation & PE/VC readiness.
Post-Merger-Integration & Change Management: Integration & process harmonization after acquisitions.

Industry focus:

Experience in e-commerce, real estate, construction, digital health & venture capital/private equity with a focus on growth & transformation.

Experience:

Reconic: Founding & scaling a platform for optimizing the material flow management of construction projects.
DevelopX (TruVenturo): Building & scaling new companies for investors & corporations, consulting in digitization & company building projects.
Data4Life: Collaboration with the Hasso Plattner Family Office, development & scaling of a digital platform for health data for research.
Home24 SE: Post-Merger-Integration, pricing optimization & international marketplace expansion.
Wohlseits: Founding & expansion of a consulting company for market entries in China & Southeast Asia, fundraising & company sale.
Private real estate investments: Management of a residential real estate portfolio with a medium double-digit number of units, focus on value appreciation & CF optimization. Advising investors on investment decisions & scaling.

I work with entrepreneurs & investors who want to scale digital business models, open up new markets & achieve sustainable growth.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
German
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Reconic
Chief Operating Officer & Chief Product Officer
CIVIL ENGINEERING
March 2023 - Today (3 years and 3 months)
Berlin, Germany
Reconicis the independent platform for the commercial and sustainable optimization of material flow management of construction projects. I am responsible for the areas of Business Development, Product Development, Operations and Finance.

*Building & scaling the digital business modelwith strategic partners to strengthen Reconic's growth & market position.

*Business Modelling & Monetization:Development of pricing strategies, revenue models & profitability analyses.

*Optimization of Operations & digital process controlto improve efficiency & automation.

*Building a powerful material flow dashboardto enable data-based decisions & scaling.

*Investor Relations & Fundraising:Development & communication of the equity story for investors & capital providers.
DevelopX - A TruVenturo Company
Company Builder & Venture Partner
CONSULTING AND AUDITS
April 2021 - February 2023 (1 year and 11 months)
Berlin, Germany
*Digital consulting & transformation for companies in e-commerce, real estate, construction, digital health & venture capital/private equity:Development & scaling of digital business models, data-driven process optimization & automation.

*Company Building & Venture Creation:Co-founding & building new companies with external partners & investors, incl. Business Modelling, Feasibility Analysis, MVP development & team structuring.

*Operative Scaling & Business Excellence:Optimization of processes & organizational structures for sustainable growth in the areas of pricing, monetization & KPI management.

*Portfolio support & growth strategy:Consulting & further development of already founded portfolio companies in strategic & operative issues.

*Go-to-Market & Internationalization:Development of data-driven pricing & monetization models, market entry strategies & scaling approaches.

*Restructuring of DevelopX as TruVenturo Business Unit for Private-Equity-Exit.
Data4Life
Director of Corporate Development
RESEARCH
February 2017 - December 2020 (3 years and 11 months)
Berlin, Germany
**Scaling Data4Life from 5 to over 130 employees**, participation in the strategic corporate development.
*Close cooperation with institutionssuch as Gematik, RKI, Mount Sinai (NYC) and HPI to develop digital health solutions.
**Iterative development & validation of the business model with the Hasso Plattner Foundation**, incl. monetization strategy & funding.
*Co-responsible for the establishment of the Singapore & Barcelona locationsto enable international research partnerships.
**Development of interoperable data solutions for Public Health & Personal Health Research**, with a focus on secure, standardized & reusable health data.
Support during the COVID pandemic through digital health research & data management strategies.

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MIT Bootcamp, Entrepreneurship/Entrepreneurial Studies
Massachusetts Institute of Technology
MIT Bootcamp, Entrepreneurship/Entrepreneurial Studies
Healthcare Innovation, Health/Health Care Administration/Management
Harvard Medical School
Healthcare Innovation, Health/Health Care Administration/Management

Check out Marcel Antonio's education

Marcel Antonio Salazar

Venture Building & Scaling | Interim Management

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