Sabine Marcel

With over 15 years of experience in business development, marketing, and media, I have worked in agencies, for advertisers, and in media sales.

My background: I began my career in media at the Havas agency, as an Account Manager (media buying, consulting, and media planning).

Then, I successively held the positions of Account Director within the Amaury Média group, where I supported advertisers such as BPI France, Danone Eaux, and AXA in their Brand Content strategy for the Le Parisien brand.

In 2011, I joined the Lagardère group to market the Air France Marketing Service offering to advertisers in the Automotive sector: PSA, KIA, HYUNDAI… (commercial development, business development).

Before joining the agency Conversationnel (a digital agency) as Commercial Director / Business Development (implementing a commercial and marketing strategy), I held the position of OPS Consulting Director within the Les Echos Le Parisien group, to develop editorial partnership and brand content initiatives. I worked on various content strategies (Podcasts, Videos...), and activated several levers (SEO, DATA, Social Networks, Events...) for major brands (Google, Orange, Carrefour…).

Today, I offer to support you in implementing your strategies: commercial (business development), marketing, and media.

Commercial Strategy / Business Development / Marketing:

- Implementation of an adapted commercial & marketing strategy (Persona definition, development of your sales tools, Lead generation…)

- Commercial prospecting

- Sales closing

- Coaching your teams

Media Strategy (print, digital, outdoor, radio, TV):

- Implementation of a media strategy based on your objectives and targets

- Creation of recommendations

- Relationship with media sales houses (quotes, options, validation…)

- End-of-campaign reporting