Freelancer profile translated to English.
Back to original languageAbout Marcelo
Does your development team and business strategy speak different languages?
I am a Product and Technology Director (CTPO) with over 8 years of experience leading technical teams in B2B SaaS environments. I'm not here to write code, I'm here to ensure the technology you build serves your business's profitability.
My specialty is professionalizing the product and technology area in startups and scale-ups, bringing order to chaos to prepare the company for growth or for investment/sale processes.
My differentiating value: I have a background in Computer Engineering and a solid track record in Business and Marketing. This allows me to act as the perfect bridge: I translate business needs into viable technical requirements and prevent budget from being wasted on developments that don't add value.
How can I help you as an Advisor or Interim Manager?
🎯 Product & Tech Leadership (Fractional): I provide executive vision. I define what gets done (Roadmap), how it's measured (OKRs), and how the team is organized to deliver on time.
🔄 B2B Strategy & Pivots: I help transform business models (from B2C to B2B SaaS) and structure technological offerings for large corporate clients.
⚖️ Due Diligence & Process Audit: If you are going to buy a company or are seeking investment, I evaluate the technical team's maturity, product scalability, and internal organization. (Direct experience in M&A and Due Diligence processes).
Industry Experience: Deep expertise in Mobility, Smart Cities, IoT, and Logistics, having worked on complex solutions for clients like Telefónica or Mazda.
If you are looking for direction and strategy for your technology product, let's talk.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Sevilla (up to 50km)
Experience
- EYSAR&D DirectorINTERNET OF THINGS (IOT)April 2024 - Today (2 years and 2 months)Sevilla, SpainCurrently, I hold a transversal role within the EYSA Group, combining R&D Direction at Tecsidel with CTPO functions for Net4Things (acquired company). I lead a hybrid team of 15 people (internal + external), managing everything from strategic roadmap definition to commercial support and deal closing.My two main areas of focus:🌍 1. Tecsidel Tolling (Critical Infrastructure & Globalization): I lead the refactoring and evolution of the toll management software ("Back office"), currently operational in 30 countries.The Challenge: Transforming fragmented, country-customized solutions into a scalable and maintainable Global Unique Product (Core Product).The Impact: Reduction of technical debt, process unification, and modernization of the technological stack.🚗 2. Net4Things (B2B & B2C SaaS - Connected Car): I act as CTPO managing the complete lifecycle of two key connected mobility products:B2B SaaS: Platform for managing connected fleets for companies.B2C App: Mass-market solution sold through strategic partners like Movistar.Transversal Responsibilities:360 Team Management: Hiring, mentoring, and directing a multidisciplinary technical team of 15 engineers.Commercial Vision: Active participation in pre-sales, corporate client demos, and aligning technology with revenue objectives.Methodology: Implementation of product culture and agile processes in complex industrial environments.
- Net4thingsHead of ProductINTERNET OF THINGS (IOT)December 2021 - May 2023 (1 year and 5 months)Madrid, SpainAt Net4Things, I led transformative SaaS solutions in B2B and B2B2C, driving strategic initiatives such as the Connected Car project with Telefónica and Maroc Telecom, and the fleet management system with Telefónica Tech.Highlights:
- Strategic Product Direction: I defined and executed product strategies that drove innovation and improved profitability.
- Project Leadership: I coordinated multidisciplinary teams under Agile/SCRUM methodologies and OKRs, achieving better alignment and precision in execution.
- Stakeholder Collaboration: I established strong relationships with stakeholders, translating their business needs into high-value products.
- Long-term Product Vision: I fostered a product vision focused on continuous improvement, strengthening our competitive advantage.
- Team Development: I promoted the growth of product and technology teams, cultivating a culture of collaboration and success.
My leadership was key to exceeding strategic objectives and solidifying the company's market position. - Net4Things (adquirida por EYSA)CPO and CTO (CTPO)May 2023 - April 2024 (11 months)Madrid, SpainI led the product and technology areas, coordinating a team of 11 people and actively participating in the company's strategic team. Key:
- Creation of the fleet management product from scratch, currently Net4Things' main commercial product.
- Definition and monitoring of the strategic and economic planning of the product portfolio.
- Direction of the product and technology teams, fostering a high-performance culture.
- Active participation in the due diligence process prior to acquisition by EYSA.
I led the transformation of the product and technology area, driving B2B and B2B2C SaaS solutions, such as Connected Car for Telefónica and a new fleet management platform for Telefónica Tech. Key Responsibilities:- Top responsibility for the product and technology area, defining vision, strategy, and roadmap.
- Implementation of agile methodologies (SCRUM) and OKR framework for planning, execution, and measurement of key initiatives.
- Complete technological refactoring of the connected car platform, evolving it into a comprehensive mobility solution.
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Education
- Master's DegreeWebpositer2017Máster en
- Technical Engineering in Computer SystemsUniversity of Seville2010Ingeniería Técnico en Informática de Sistemas