Freelancer profile translated to English.
Back to original languageAbout Marcel
As an experienced Senior UX/UI Designer and Product Designer, I see myself as a strategic bridge builder between haptic (physical) and digital experiences. My strength lies in designing holistic Product Service Systems that are not only intuitive and user-centered but also economically successful. Thanks to my experience in various industries, I can adapt very well and feel at home in complex service and IT systems across different sectors.
In addition to my design work, I bring a special competence in design coaching and building design expertise. My experience in teaching and mentoring allows me to support your team in developing an optimal design approach and fostering creativity. I can help you align your company or department with the identified goals by supporting you in developing design strategies and processes.
My skills include:
Focus Areas & Strategic Expertise
End-to-End Product Innovation: I accompany the entire process from initial UX research and idea generation through design and prototyping to handover for production.
Service and Innovation Strategy: I work closely with all stakeholders to define project goals and product strategies. I use Design Thinking methods to solve complex challenges.
UX Research & Analysis: I lead both qualitative and quantitative research activities, including interviews, user journals, journey mapping, and usability tests, to ensure a data-driven design process.
German
Native or bilingual
English
Fluent
Can work on-site
Köln (up to 50km), Düsseldorf (up to 50km), Bonn (up to 50km)
Experience
- LEPRO Innovation Inc.Qualitative User Study for AI DeviceTECHApril 2026 - April 2026Köln, GermanyKey Tasks & Responsibilities:Methodological Optimization: Revision and refinement of the interview guide for online focus groups to generate deeper insights into the expectations and perception patterns of the target audience.Strategic Research Consulting: Advising the project team on various research areas and methodological approaches for validating the product concept.Moderation & Execution: Leading and moderating qualitative group discussions focusing on human-AI hardware interaction and identifying potential usage scenarios.User Expertise: Raising the team's awareness of cultural and personal differences within the user base to ensure inclusive and needs-oriented product design.Requirements Analysis: Gathering feedback on smart device experiences and deriving targeted requirements for the iterative optimization of the physical AI product.
- ABB GroupSenior UX Designer | Building a Design System for Smart Home SolutionsTECHOctober 2025 - Today (8 months)Köln, GermanyDesign System Architecture:Concept and development of a scalable design system in Figma from scratch, including UI component library, design tokens, and documentation.Smart Home Ecosystem:Designing consistent user experiences for various interfaces, from mobile apps and web dashboards to wall-mounted touch panels.Design Token Strategy:Implementation of a semantic token system for seamless synchronization of design variables between design tools and cross-platform development.Foundations & Principles:Definition of global design foundations for typography, color schemes (Dark/Light Mode), iconography, and grids to strengthen brand identity.Documentation & Governance:Creation of comprehensive guidelines and best practices to increase the efficiency of design and engineering teams in scaling the product.Cross-Platform Consistency:Ensuring a smooth user experience across different hardware interfaces and software surfaces.Efficiency Improvement:Reduction of design-to-development cycles through standardized handover processes and reusable component libraries.
- Schleupen SESenior UX Designer | Redesign of a complex B2B Risk Management PlatformCONSULTING AND AUDITSOctober 2025 - Today (8 months)Köln, GermanyStrategic Requirements ManagementGuiding user-centered product development for highly complex analysis platforms in close coordination with Product Owners.Team EnablementTechnical support and UX alignment of multiple development teams to ensure consistent implementation.Requirements TranslationTransfer of complex business logic into intuitive, user-centered concepts and workflows along the entire customer journey.End-to-End DesignIdeation, concept development, and UI design for UX projects, considering cross-functional requirements.Quality AssuranceConsistent adherence to and review of usability standards and web accessibility in the B2B context.Stakeholder ManagementConfident presentation and technical argumentation of design solutions to management and specialist departments.Cross-functional CollaborationInterface function between Product, Engineering, and Business to resolve conflicting goals in the design process.
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Education
- Strategic Product and Innovation Development (M.A.), Industrial and Product DesignBergische Universität Wuppertal2020Strategic Product and Innovation Development (M.A.), Industrial and Product Design
- Mechanical Engineering, Color DesignBritish Columbia Institute of Technology2015Mechanical Engineering, Color Design
Certifications
- WirtschaftsfachwirtIHK München2010