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Marcelo Alderete BarriaMA

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Freelancer profile translated to English.
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About Marcelo

Your brand has a hidden message, and my mission is to bring it to light. I infiltrate the DNA of your project from its genesis to design web texts with soul, intention, and enviable SEO coverage. Encrypted code for the competition, but a love letter for your clients. Shall we start the operation? Let's talk!
  • Spanish

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Freelance
    SEO Copywriter
    January 2024 - Today (2 years and 7 months)
    Audits, strategy creation, and brand personality for various web projects. SEO copywriting and writing for service pages and products (ecommerce). AI assistance (GPT, Perplexity, Google Flow, Claude). Content management and layout in WordPress.
  • GMEDIA
    SEO Content Writer
    April 2023 - April 2026 (3 years)
    Onsite and offsite content writing in the following areas: marketing, automotive, health, beauty, gastronomy, chemistry, real estate, energy, and technology. Copywriting in Email Marketing, Google My Business listings, landing pages, press releases. WordPress and image editing.
  • Azurius Digital
    SEO Content Writer
    January 2021 - January 2022 (1 year)
    Writing and optimization of articles for human resources and senior lifestyle websites. Keyword research and competitor analysis. Photoshop, HTML writing, and social media planning. UX support for the company's app development (CVCREA).

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Education

  • Communication School Universitat Autómona de Barcelona Marketing Institute
  • Certification in
    Certificación en

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