Freelancer profile translated to English.
Back to original languageAbout Marcel
Are you a decision-maker in the B2B mid-market or industry and want to move away from sluggish hardware sales (CAPEX)? I help you transform classic products into scalable "As-a-Service" models (XaaS) that secure predictable, recurring revenue (MRR).
What makes me special:
As a Fractional CPO and Digital Strategy Advisor, I am the bridge-builder between classic industrial DNA and digital excellence. My approach is 100% hands-on: Instead of theoretical PDF concepts, I build data-driven, immediately actionable blueprints using proven frameworks (like the XaaS flywheel). I lower your innovation risk and get things done.
Typical projects & services where I take the lead:
- XaaS Blueprinting: Strategic transformation of your business model (CAPEX to OPEX)
- Digital Product Strategy: Translation of traditional assets into scalable software/service solutions
- Go-to-Market & Validation: Market tests, pricing strategies, and measurable product-market fit
- Organizational Alignment: Synchronization of sales, IT, and management for the transformation.
Let's talk about how we can architect sustainable, scalable growth for your company.
German
Native or bilingual
English
Fluent
Spanish
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- WachstumsWerk (Becker Longin GbR),CEO | AI Data Strategist | ServitizationDIGITAL AND ITJune 2025 - Today (1 year)Stuttgart, GermanyHolistic Business Growth: Advising SMEs and Scale-ups with a focus on unlocking new digital revenue streams, data & AI strategies, and structured process implementationBusiness Model Transformation (XaaS): Strategic consulting for SMEs and industry on transforming from classic one-time sales (CAPEX) to recurring, digital revenue models (MRR / OPEX).Fractional CPO & Product Strategy: Temporary strategic product leadership. Development of data-driven digital products and implementation of AI strategies for value chain automation.Go-to-Market & Scaling: End-to-end support – from validating product-market fit through structured process implementation to synchronizing sales and IT.Innovation & Startup Mentoring: Active bridge-builder between university research (UnternehmerTUM, HdM) and business practice through targeted mentoring for tech-driven B2B founding teams.
- OMM Solutions GmbH,Digital Innovation ConsultantJanuary 2021 - January 2026 (5 years)70 Stuttgart, GermanyConducting market analyses, conception and validation of business models, and implementation of subscription economies. Deputy Team Lead (5 employees, >1.5 years), Talent Acquisition• ● Cable Manufacturing (Global Market Leader, Revenue: > €1 billion): Conception and validation of a data-driven As-a-Service business model (profitability by Eo2025; target ROI: approx. €500,000). Development of a circular full-service model for logistics optimization• ● Social Services (Market Leader, Project Budget: €0.1 million): Service model for preventive services, market potential: €250,000• ● Publishing (International): Global market analysis and derivation of data-based service models
- Mercedes-Benz AG,Support in Project ManagementJuly 2019 - February 2020 (7 months)Sindelfingen, BW, GermanySupport in divisional digitalization & project management and in quality management for EMEA
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Education
- CAS Leadership Development Program (Diploma)University of St. Gallen (HSG) – HSG Entrepreneurship School2023CAS Leadership Development Program (Diplom)
- B.A.Stuttgart Media University2021B.A.