About Marcel
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Italian
Basic
Experience
- APEX HORIZONSFounderJanuary 2025 - Today (1 year and 7 months)As the founder of Apex Horizons, I've made it my mission to replace "marketing gut feeling" in Amazon e-commerce with structural precision. We support ambitious brands in breaking through their scaling "glass ceiling" by developing and operationally managing high-performance advertising infrastructures.My Focus & Responsibilities:Strategic Engineering: Development of global PPC and SEO roadmaps for 7- and 8-figure brands (focus DE/EU/US).System Infrastructure: Implementation of my "Logic over Luck" methodology, with which I previously scaled a brand in the DAX corporate environment 7-fold.Team Leadership: Leading a specialized team for the implementation of holistic full-account retainers (PPC, SEO & Content).Profit Maximization: Identification of "Ghost Spend" and in-depth audits to increase contribution margin and optimize TACOS.Why Apex Horizons?We are not a traditional agency. We act as an external growth department for companies looking to professionalize their Amazon presence. My background as the former Marketing Lead of a Top 20 Amazon Seller is incorporated into every project to ensure that our systems don't just "run".
- ContinentalInternational Amazon ManagerNovember 2022 - December 2024 (2 years and 1 month)• Sole responsibility for the international Amazon business (EMEA & NA) for a premium brand in the DIY, Home & Deco segment• Independent management of all sales and marketing-relevant activities without additional team or external support• Complete responsibility for the Amazon business: Strategy, Content, SEO, PPC, Account Management, Vendor/Seller support• Direct P&L responsibility for the entire Amazon sales channel• Success: 8x annual revenue increase from 2022 to 2024 through independently developed and implemented strategies
- hurra.com™Online Marketing SpecialistFebruary 2023 - April 2024 (1 year and 2 months)Amazon Advertising Specialist:• Development of data-driven advertising strategies for Amazon Advertising• Building structured PPC campaigns• Analysis and optimization of Amazon campaigns based on performance data• Advising clients on the strategic direction of their Amazon advertising activities
Recommendations
Be the first to recommend Marcel
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BachelorTechnische Universität Darmstadt2016Bachelor
- AbiturEleonoren-Gymnasium Worms2013Abitur