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Marcel LätzschML

Marcel Lätzsch

Amazon Growth Strategist & System Builder

€2,000/day
Frankfurt am Main, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marcel

Collaboration & Pricing:
My daily rate stated here refers to ad-hoc consulting, audits, or in-house training. For the long-term scaling of your brand, I primarily work on monthly retainer models. My well-coordinated team of specialists then comes into play, allowing us to achieve full-service support at the highest level and scalable conditions.

About Me:
As the founder of Apex Horizons and an experienced system builder, I help ambitious brands leverage Amazon as a scalable growth engine. My focus is on constructing high-performance advertising infrastructures that enable stable growth and maximum profitability.

Why Apex Horizons?
Most accounts hit a "glass ceiling" because their structures are chaotic. We replace marketing gut feeling with data-driven logic. With my experience from the DAX environment and managing a Top 20 Amazon Seller, we bring a strategic depth that goes far beyond the operational day-to-day business of traditional agencies.

Track Record & Expertise:

Massive Scaling: Scaled a brand in the DAX corporate environment 7-fold within 24 months.

Leadership Experience: Former Marketing Lead for one of the Top 20 Amazon Sellers in Germany.

Data Integrity: Specialized in identifying "Ghost Spend" and eliminating keyword cannibalization.

Our Focus Areas:

Full-Account Growth Management: Continuous, strategic management of PPC, SEO & Content.

Infrastructure Engineering: Building logical campaign hierarchies for global marketplaces.

Executive Consulting: Strategy workshops and audits to increase profitability.

Let's end the chaos and make your growth predictable.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

  • French

    Basic

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • APEX HORIZONS
    Founder
    January 2025 - Today (1 year and 7 months)
    As the founder of Apex Horizons, I've made it my mission to replace "marketing gut feeling" in Amazon e-commerce with structural precision. We support ambitious brands in breaking through their scaling "glass ceiling" by developing and operationally managing high-performance advertising infrastructures.

    My Focus & Responsibilities:

    Strategic Engineering: Development of global PPC and SEO roadmaps for 7- and 8-figure brands (focus DE/EU/US).

    System Infrastructure: Implementation of my "Logic over Luck" methodology, with which I previously scaled a brand in the DAX corporate environment 7-fold.

    Team Leadership: Leading a specialized team for the implementation of holistic full-account retainers (PPC, SEO & Content).

    Profit Maximization: Identification of "Ghost Spend" and in-depth audits to increase contribution margin and optimize TACOS.

    Why Apex Horizons?
    We are not a traditional agency. We act as an external growth department for companies looking to professionalize their Amazon presence. My background as the former Marketing Lead of a Top 20 Amazon Seller is incorporated into every project to ensure that our systems don't just "run".
    Amazon Advertising Amazon Ads Amazon Marketing Amazon PPC E-Commerce Strategy
  • Continental
    International Amazon Manager
    November 2022 - December 2024 (2 years and 1 month)
    • Sole responsibility for the international Amazon business (EMEA & NA) for a premium brand in the DIY, Home & Deco segment
    • Independent management of all sales and marketing-relevant activities without additional team or external support
    • Complete responsibility for the Amazon business: Strategy, Content, SEO, PPC, Account Management, Vendor/Seller support
    • Direct P&L responsibility for the entire Amazon sales channel
    • Success: 8x annual revenue increase from 2022 to 2024 through independently developed and implemented strategies
  • hurra.com™
    Online Marketing Specialist
    February 2023 - April 2024 (1 year and 2 months)
    Amazon Advertising Specialist:
    • Development of data-driven advertising strategies for Amazon Advertising
    • Building structured PPC campaigns
    • Analysis and optimization of Amazon campaigns based on performance data
    • Advising clients on the strategic direction of their Amazon advertising activities

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Education

  • Bachelor
    Technische Universität Darmstadt
    2016
    Bachelor
  • Abitur
    Eleonoren-Gymnasium Worms
    2013
    Abitur

Skill set

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