About Marcel
Dutch
Native or bilingual
English
Fluent
German
Basic
French
Basic
Experience
- SCAI: Strategy, Culture & AIFounding Partner & Tech LeadCONSULTING AND AUDITSApril 2026 - Today (2 months)Building the SCAI platform: an AI-integrated diagnostic tool on WordPress that measures how adaptive an organization is to strategy, culture, and AI readiness. Responsible for architecture, development, AI integration, and technical realization.
- OCAI onlineCo-founder / CTOJanuary 2007 - January 2025 (18 years)Building and operating an international online platform for organizational culture measurement (OCAI, licensed from Professor Kim Cameron, Michigan University). Scaled to 100,000+ assessments in 20 languages. Responsible for the complete technical stack, platform architecture, automations, internet marketing, and project management.• Design, build, and maintenance of the assessment platform and international infrastructure• Development of automated reports and data processing• Internet marketing, SEO, and conversion optimization• Project management and technical coordination
- Kikker GroepCo-founder / Trainer, Coach & Web SpecialistCONSULTING AND AUDITSJanuary 2004 - Today (22 years and 5 months)Technical realization (web design, development, usability) combined with in-company training and coaching. Current focus: the SCAI profile.
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Education
- MSc BiologyUtrecht University1992MSc Biologie
- HLO(Higher Laboratory Education)1989HLO