Freelancer profile translated to English.
Back to original languageAbout Marcel
As a graduate in Sports Economics with over 18 years of expertise and experience in marketing, sponsoring, sales, talent management, and strategic business development, including at leading agencies and as CEO of an agency, I became self-employed in 2020 with my freelance boutique TRLBLZR. In my career to date, I have already worked with various top athletes and creators, rights holders, service providers, agencies, and renowned brands such as adidas, Samsung, Toyota, Allianz, Nike, Sparkasse, E.ON, Red Bull, O2, Ticketmaster, and many more. I combine sales and marketing-oriented thinking with a clear focus on implementation and a strong network of personalities, brands, rights holders, media, agencies, and service providers – with the goal of strategically developing brands and stakeholders through sports & entertainment, implementing extraordinary projects, and developing authentic, effective, and measurable partnerships.
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Can work on-site
Berlin (up to 50km)
Experience
- TRLBLZR [Trailblazer – Sports I Entertainment I Lifestyle],Founder-led Freelance Boutique Freelancer / Founder / OwnerSPORTSJune 2020 - Today (6 years)Berlin, GermanyFreelance boutique in sports, entertainment, and lifestyle – As a pioneer, I support my clients in emotionalizing their brands through extraordinary projects, future-oriented marketing, and storytelling, thus making them pioneers for their target groups/communities. Through my boutique model and strong network, I can offer my clients tailor-made and as efficient as possible solutions with which we achieve the desired ROI for them.Services:• Comprehensive marketing/sponsoring consulting and support for companies/start-ups, brands, rights holders, and other organizations• Project management (strategic planning/conceptualization, preparation, implementation, follow-up) and business development/growth for companies, agencies, and rights holders• Talent management / marketing / brokerage (athletes, influencers, creators, experts, speakers, moderators, models) for companies, agencies, and brands: consulting, conceptualization, selection, organization/implementation, follow-up• Sports rights marketing (from concept to sales and closing) and key account management• Brokerage of speakers/experts, workshops, lectures, seminars for companies• Development and marketing of media concepts, formats, digital products / channels, events, and platforms• Development and implementation of branding projects: merchandising, promotion, pop-up stores, incentives• PR, communication, and content marketing• Sales, networking, and new business / business growthReferences: adidas, Nike, Toyota, Samsung, foodspring, Gymshark, O2, Zalando, Sparkasse, ARAG, DKB, DOSB, ODDO, ZATAP, Spreadgroup, Raval, Icon League, Fairplaid, SixDays, Dima Ovtcharov, Sophie Alisch, Johannes Floors, Robert Harting, Robert Förstemann, Maximilian Günther, and many more.
- BTR Profisport GmbH,CEO / Managing DirectorSPORTSApril 2015 - December 2019 (4 years and 8 months)Berlin, GermanyFounding the agency:• Business planning, strategies, conceptualization• Creation of CI and CD, communication (website, social media, PR)Organization and Business Development:• Management• Order acquisition, business development, building a network in the industry• Accounting, controlling, human resources• Communication and PR• Support and expansion of strategic partnershipsAthlete Management:• Athlete, creator, influencer – management, PR, marketing and sales, sponsor acquisition and support, contract management• Football – management, transfers, PR, marketing, communication with associations, clubs, scouts• Expert – brokerage of (former) athletes/moderators/sports personalities for events, seminars, and workshopsReferences: Robert Harting, Dima Ovtcharov, Markus Rehm, Jonas Reckermann, Nele Schenker, Urs Meier, management and transfers of football players, and many more.Marketing and Sales:• Conceptualization, creation of sponsoring packages, market research, consulting, marketing, and salesReferences: e.g., athletes, German Ocean Racing Team, Füchse Berlin, ISTAF Berlin, Berlin UnitedBrand / Sponsoring Consulting:• Market research, processing of sponsoring inquiries, conceptualization, strategy, implementation, follow-up• Project management• Workshops (brand, sports marketing, sponsoring)• Negotiation and implementation of sponsoring partnershipsReferences: DONIC, HARTING Foundation, Zimmer InSports, Zurich Insurance, Allianz, Deutsche Bahn, and many more.Event Management:• Conceptualization, planning, marketing, sales, organization, and implementation, follow-upReferences: ISTAF and ISTAF Indoor, Sport Marketing MeetUp
- tri:ceps. GmbH,Sports Marketing ManagerSPORTSJune 2012 - March 2015 (2 years and 9 months)Moers, GermanyAgency work:• Leading projects and key accounts, business development, building a network in the industryAthlete Management:• Management, PR, marketing and sales, daily communication with sponsors• Brokerage of sports personalities as speakers and expertsReferences: Magdalena Neuner, Laura Dahlmeier, Robert Harting, and many other athletesMarketing / Sponsoring Consulting:• Market research, processing of sponsoring inquiries, conceptualization, implementation, follow-up, project management• Marketing/Sales: Creation of concepts, sponsoring packages, sales, contract management• Communication/PR: Creation and implementation of strategies and concepts• Project managementReferences: German Ski Association, German Snowboard Association, E.ON (IBU World Cups, running events), Allpresan (Football Bundesliga, running events), Sinalco, Veltins, and many moreEvent Management:• Conceptualization, planning, marketing, sales, organization, and implementation, follow-up• Hospitality conceptualization, planning, marketing, sales, organization, and realization, follow-upReferences: Biathlon WTC, Night of the Jumps, Winter sports World Cups (Biathlon World Cup Oberhof, Bob & Skeleton World Championships), Arena auf Schalke, and many more.
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Education
- Further education & preparation for founding a companyTrailblazer Sports & Entertainment2020Weiterbildung & Gründungsvorbereitung
- Certificate SPOAC Excellence Program "From Idea to Impact"SPOAC - Sports Business Academy by WHU2023Zertifikat SPOAC Excellence Program "From Idea to Impact"