About Marcel
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Experience
- SEAT & CUPRA EspañaData AnalystOctober 2024 - Today (1 year and 9 months)
- Designed and implemented the end-to-end Power BI platform, leading the migration of the organization’s strategic KPIs.
- Developed interactive sales, logistics, and finance dashboards, reducing data retrieval and reporting time by approximately 60%.
- Conducted in-depth analysis of the Spanish automotive market, including competitor benchmarking, vehicle registrations, market share, pricing, and brand positioning.
- Maintained and enhanced business-critical reports used daily by Marketing Directors and Brand Managers to support strategic decision-making.
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Education
- Máster Universitatio en Análisis de Datos para EmpresasUPF Barcelona School of Management2025Máster Universitatio en Análisis de Datos para Empresas
- Grado en ADEUniversitat Autònoma de Barcelona2024Grado en ADE