Marcela Neira

Salesforce Marketing Cloud Developer | Specialist in Journey Builder, Email Studio & Cloud Pages

With over 5 years of experience in the Salesforce ecosystem (SFDC since 2021) and a current focus on Marketing Cloud since 2024, I help companies automate campaigns, personalize customer communication, and measure results in real-time. My differential value: I understand how the entire platform works, but I dedicate myself exclusively to Marketing Cloud as a freelancer.

My expertise in SFMC (active, in present):

• Email Studio – Design and code responsive email templates with HTML/CSS and AMPscript.

• Journey Builder – Create automated customer journeys, with SQL for segmentation and performance KPIs.

• Automation Studio – Implement complex automations and audience management.

• Data Extensions – Develop and administer Data Extensions, data relationships, and queries.

• Cloud Pages – Build landing pages, preference centers, and native microsites in Marketing Cloud.

• REST and SOAP API – Configure API-triggered journeys and test with Postman.

• Tracking and reporting – Measure engagement and optimize each step of the funnel.

My previous technical background (SFDC 2021-2024) – gives me a full platform view:

Apex, Visualforce, Lightning Web Components, integrations, and business logic. This allows me to coordinate flows between Sales Cloud and Marketing Cloud without friction.

Methodology as a freelancer on Malt:

I listen to your goal, translate it into Marketing Cloud flows, and deliver clear documentation, tests, and follow-up. Constant communication.

If you are looking on Malt for someone who masters:

Salesforce Marketing Cloud Journey Builder AMPscript Cloud Pages Data Extensions Email Studio Automation Studio SQL in Marketing Cloud – that's me.

Do you have a specific project or need to optimize a journey that isn't working quite right? Let's talk. Available for new challenges starting now.