Freelancer profile translated to English.
Back to original languageAbout Marcel
Balancing business performance, memorable impact, and environmental responsibility.
With over 10 years of experience, I help brands transition to more sustainable models without sacrificing design excellence. My role is to transform your CSR objectives into tangible realities: from eco-designed products to circular events.
My pillars of sustainable expertise:
Circular Design & CSR: Integrating sustainable development principles from the design phase (life cycle analysis, choice of bio-based materials, end-of-life management).
Responsible Product Management: Steering physical and digital products optimized to reduce carbon footprint while maximizing user utility.
Sustainable Events & Retail: Designing low-impact scenographic devices (modularity, reuse, short circuits) to meet new responsible advertising standards.
My added value: I help you align your brand image with your environmental commitments, ensuring social acceptance and long-term viability in the face of current regulations.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Terres de CafeBrand DesignerMay 2025 - Today (1 year and 1 month)Paris, FranceManaged brand identity and deployed marketing strategy through physical and event-based initiatives. My mission was to elevate brand perception while ensuring total consistency across all touchpoints (Retail, Events, Collaborations).
- Pierre Blondel ArchitectesCollaborating ArchitectARCHITECTURE AND URBAN PLANNINGJanuary 2022 - January 2023 (1 year)Brussels, BelgiumLed the design and won the competition for the Social Housing project at Ferme du Chant de Cailles. Additionally, participated in and managed competitions teams, primarily focusing on social housing and public projects such as libraries and creches.
- AMAR Agency,FounderJanuary 2024 - Today (2 years and 5 months)Paris, FranceCreative agency focused on sustainable architecture and urbanism. Responsibilities include brand management, retail architecture, creative direction, and industrial design.
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Education
- Master of ArchitectureLa Cambre Horta Faculty of Architecture, UniversiteLibre de BruxellesMaster of Architecture
- Bachelor of ArchitectureEscuela Técnica Superior de Arquitectura de Barcelona (ETSAB)Bachelor of Architecture