Marcela Heine

I lead the creation and execution of advertising strategies on Meta, adapted to the UK, US, and EU markets.

- I develop creative concepts and write copy for campaigns that connect with audiences and meet brand objectives.

- I manage the creative team, composed of two graphic designers, a video editor, and a copywriter, ensuring coherent and high-impact visual and narrative execution.

- I oversee collaboration with external agencies, ensuring quality, strategic alignment, and results.

- I coordinate and optimize campaigns and content on Google, Meta, and email marketing channels.

Creative writing for PMI Science, Mission Winnow, Shiro, Pringles, and Kellogg's.

Tasks:

- Creative scriptwriting

- Creation and planning of monthly content calendars

- Social media writing

- Strategic planning

Creative writing for Das WeltAuto and Audi.

Radio, video, institutional, press, and outdoor advertising pieces.