About Marcela
French
Native or bilingual
English
Fluent
German
Conversational
Slovak
Native or bilingual
Experience
- VisibiliteAI & Local SEO Consultant — FounderDIGITAL AND ITAugust 2025 - Today (1 year)Lausanne, SwitzerlandFounder of a consultancy specializing in local SEO and AI automation for SMEs in French-speaking Switzerland. Design and deployment of custom automation workflows, automated client report generation combining GA4, Google Search Console, and Google Business Profile. Development of AI tools for sales prospecting, document generation, and reporting. Active clients in the accounting, restaurant, health, and florist sectors.
- Merck Serono,Project Manager Support & Data VisualizationPHARMACEUTICALS INDUSTRYMay 2024 - November 2024 (6 months)Aubonne, VD, SwitzerlandSupporting teams in the transition to MS Project and optimizing project management tools. Contribution to the consolidation and automation of HR data via Palantir Foundry. Development of interactive dashboards in Tableau and collaboration with HR and IT teams to ensure alignment of tools with operational needs.
- Webpoint SAAssistant Project ManagerVIDEO GAMES AND ANIMATIONJanuary 2013 - January 2017 (4 years)Geneva, SwitzerlandDesign and development of educational iPad applications, including interactive games and teaching tools. End-to-end project management: functional specifications, coordination of a freelance team, development tracking, and marketing action management. Interface between technical teams and business stakeholders.
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Education
- Master in Digital Humanities and Computer Science for HumanitiesUniversity of Lausanne2025Master en Humanité numérique et Informatique pour les sciences humaines
- CAS Autism: Better Understanding for Better InterventionUniversity of Fribourg2016CAS Autisme: mieux comprendre pour mieux intervenir