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Marcela FloresMF

Average response time: 1 hour

Freelancer profile translated to English.
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About Marcela

With over 10 years of design experience, I now support decision-makers in creating and redesigning their digital interfaces.

My unique approach combines UX strategy (understanding your clients) and UI excellence (creating a strong visual impact):

My areas of expertise:
✅ UX Audit & Strategy: Analysis of existing assets, personas, and user journeys to maximize your conversions.
✅ UI Webdesign: Creation of modern and intuitive mockups on Figma.
✅ Turnkey Websites: Development and integration on WordPress with Elementor Pro for your complete autonomy.
✅ Brand Identity: Creation of logos and marketing materials (Print & Digital) for a cohesive image.

Why choose me as your partner?

Business Vision: I don't just create 'beautiful' things; I create tools that drive your growth.

Responsiveness & Simplicity: A single point of contact to manage your project from A to Z.

International Profile: Support for your projects in French, English, or Spanish.

Let's work together to give your company the digital presence it deserves. Contact me to discuss your project!
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Cannes (up to 50km)

Experience

  • STUDIO CREATIF LAS FLORES
    Founder & Senior Designer
    January 2023 - Today (3 years and 5 months)
    Web & UX/UI Design: Creation and redesign of high-performance WordPress sites (Elementor Pro). Design of custom mockups and conversion-focused responsive integration. Art Direction & Marketing: Creation of visual identities (logos, print) and social media content strategy (Reels, carousels) to boost client visibility. Project Management: Multilingual strategic support and website technical maintenance.
    WordPress & Elementor Website Design Art Direction & Visual Identity
  • CROSSKNOWLEDGE
    Product Designer
    January 2020 - January 2022 (2 years)
    Wiley, CO, USA
    Product Design: Facilitated ideation workshops with stakeholders and created wireframes/mockups for new content creation tools. User Research: Set up and led Persona workshops to align teams on user needs. Testing & Iteration: Coordinated user testing (audits, protocols, analysis) to optimize UI before application launch.
  • CROSSKNOWLEDGE
    Project Manager & UX/UI Designer
    EDUCATION AND E-LEARNING
    January 2018 - January 2020 (2 years)
    Valbonne, France
    Management: Managed an external team, prioritized tasks (Agile), tracked budgets, and mediated. Platform Redesign: Lead designer for the 'Library' redesign (requirements gathering, mockup creation, implementation, and technical follow-up). Cross-functional Design: Created complex print materials (InDesign), infographics, and digital assets.

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Education

  • Master's Degree in
    VISIPLUS ACADEMY
    2020
    Mastère en
  • Certificate in Interface Ergonomics
    USABILIS
    2019
    Certificat d'Ergonomie des interfaces

Skill set

Categories