About Marcela
English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Experience
- STUDIO CREATIF LAS FLORESFounder & Senior DesignerJanuary 2023 - Today (3 years and 5 months)Web & UX/UI Design: Creation and redesign of high-performance WordPress sites (Elementor Pro). Design of custom mockups and conversion-focused responsive integration. Art Direction & Marketing: Creation of visual identities (logos, print) and social media content strategy (Reels, carousels) to boost client visibility. Project Management: Multilingual strategic support and website technical maintenance.
- CROSSKNOWLEDGEProduct DesignerJanuary 2020 - January 2022 (2 years)Wiley, CO, USAProduct Design: Facilitated ideation workshops with stakeholders and created wireframes/mockups for new content creation tools. User Research: Set up and led Persona workshops to align teams on user needs. Testing & Iteration: Coordinated user testing (audits, protocols, analysis) to optimize UI before application launch.
- CROSSKNOWLEDGEProject Manager & UX/UI DesignerEDUCATION AND E-LEARNINGJanuary 2018 - January 2020 (2 years)Valbonne, FranceManagement: Managed an external team, prioritized tasks (Agile), tracked budgets, and mediated. Platform Redesign: Lead designer for the 'Library' redesign (requirements gathering, mockup creation, implementation, and technical follow-up). Cross-functional Design: Created complex print materials (InDesign), infographics, and digital assets.
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Education
- Master's Degree inVISIPLUS ACADEMY2020Mastère en
- Certificate in Interface ErgonomicsUSABILIS2019Certificat d'Ergonomie des interfaces