About Marcela
Portuguese
Native or bilingual
English
Fluent
Experience
- Royal Caribbean CruisesMarketing AnalystTRAVEL AND TOURISMJanuary 2010 - December 2013 (3 years and 11 months)São Paulo, Brazil• Portfolio Localisation: Handled the English-to-Portuguese translation and cultural adaptation for the entire brand portfolio, including Royal Caribbean, Azamara Club Cruises, and Celebrity Cruises.• Brand Voice Consistency: Worked closely with the global HQ in the UK to ensure the tone of voice remained consistent across borders while resonating with the Brazilian market.• High-Impact Materials: Responsible for the adaptation of annual brochures, catalogues, and promotional collateral, ensuring premium quality and cultural alignment.
- Sonova do Brasil | Unitron HearingMarketing CoordinatiorHEALTH AND WELLNESSJanuary 2014 - December 2017 (3 years and 11 months)São Paulo, Brazil• HQ Liaison & Adaptation: Responsible for the adaptation and review of all materials (corporate, promotional, and training) from Sonova’s headquarters in Switzerland and Unitron’s in Canada.• B2B Localisation: Localised communication and technical documentation within a highly regulated healthcare environment.• Quality Assurance: Ensured linguistic accuracy and cultural suitability for the Brazilian market, maintaining the high standards of a global leader in hearing care.
- Talent SGPSMarketing CoordinatorEDUCATION AND E-LEARNINGJanuary 2018 - December 2020 (2 years and 11 months)Lisbon, Portugal• International Strategy Adaptation: Focused on adapting global marketing strategies for English and Portuguese-speaking markets, ensuring high-level educational content resonated across different regions.• Content Localization: Reviewed and adapted promotional content, ensuring terminology consistency and brand alignment across diverse markets.• Campaign Management: Developed and managed online worldwide campaigns for the London School of Design and Marketing (LSDM), coordinating content across international teams.
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Education
- Bachelor's degreeUniversidade Anhembi Morumbi2007Social Communications - Marketing & Advertising
- Master's degreeIPAM - Instituto Português de Administração e Marketing2019Marketing Management