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Marcela F.MF

Marcela F.

Transcreation EN → Brazilian Portuguese

€125/day
Lisbon, PT
8-15 years

Average response time: 1 hour

About Marcela

I help companies adapt English content into natural-sounding Brazilian Portuguese, ensuring cultural alignment while preserving the core brand voice.

I’m a Brazilian native based in Portugal for nearly a decade, with 15 years of experience in corporate marketing. Most of my career has been spent in both multinational and local companies, including Royal Caribbean, Sonova, Unitron and Enhanced Fertility. I have extensive experience across the healthcare, tourism and education sectors.

My work goes beyond literal translation. I specialise in transcreation, adapting English content so it feels natural and authentic to Brazilian audiences while preserving the original intent and professional tone of your brand.

I can help with:
Marketing & digital content: Websites, campaigns, social media and brand communication
• Corporate & sales materials: Brochures, catalogues and institutional content
• Technical and training content: Product documentation and training materials, particularly in healthcare and tourism
• Editing & final proofreading: Ensuring clarity, consistency and publication-ready content

You can expect:
• Genuinely local content, not just translated
• Expertise backed by a solid marketing background
• Careful editing and final proofreading included
  • Portuguese

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Royal Caribbean Cruises
    Marketing Analyst
    TRAVEL AND TOURISM
    January 2010 - December 2013 (3 years and 11 months)
    São Paulo, Brazil
    • Portfolio Localisation: Handled the English-to-Portuguese translation and cultural adaptation for the entire brand portfolio, including Royal Caribbean, Azamara Club Cruises, and Celebrity Cruises.
    • Brand Voice Consistency: Worked closely with the global HQ in the UK to ensure the tone of voice remained consistent across borders while resonating with the Brazilian market.
    • High-Impact Materials: Responsible for the adaptation of annual brochures, catalogues, and promotional collateral, ensuring premium quality and cultural alignment.
    Transcreation Content Localisation Luxury sector Tourism Content Translation
  • Sonova do Brasil | Unitron Hearing
    Marketing Coordinatior
    HEALTH AND WELLNESS
    January 2014 - December 2017 (3 years and 11 months)
    São Paulo, Brazil
    • HQ Liaison & Adaptation: Responsible for the adaptation and review of all materials (corporate, promotional, and training) from Sonova’s headquarters in Switzerland and Unitron’s in Canada.
    • B2B Localisation: Localised communication and technical documentation within a highly regulated healthcare environment.
    • Quality Assurance: Ensured linguistic accuracy and cultural suitability for the Brazilian market, maintaining the high standards of a global leader in hearing care.
    Transcreation English to Portuguese Healthcare Content Translation Marketing Content
  • Talent SGPS
    Marketing Coordinator
    EDUCATION AND E-LEARNING
    January 2018 - December 2020 (2 years and 11 months)
    Lisbon, Portugal
    • International Strategy Adaptation: Focused on adapting global marketing strategies for English and Portuguese-speaking markets, ensuring high-level educational content resonated across different regions.
    • Content Localization: Reviewed and adapted promotional content, ensuring terminology consistency and brand alignment across diverse markets.
    • Campaign Management: Developed and managed online worldwide campaigns for the London School of Design and Marketing (LSDM), coordinating content across international teams.
    Education Sector Brand content English to Portuguese Transcreation Translation & Copywriting

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Education

  • Bachelor's degree
    Universidade Anhembi Morumbi
    2007
    Social Communications - Marketing & Advertising
  • Master's degree
    IPAM - Instituto Português de Administração e Marketing
    2019
    Marketing Management

Skill set

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