Freelancer profile translated to English.

Description

Comprehensive Marketing Director (strategy, operational, data, digital, communication, offer, sales).

Services, retail, financial services, etc.

Remote sales and physical networks.

B2C and B2B2C.

France and international.

Expertise, results-oriented, interpersonal skills.

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

Credit Agricole Consumer Finance
Marketing and Communication Director, Chief Data Officer
January 2014 - January 2020 (6 years)
Massy / Roubaix
- Marketing and Communication Direction (cross-functional B2C and B2B2C, customer journeys, acquisition + upsell / cross-sell, data, offers, offers & pricing, digital levers, communication, operational marketing...). - Creation of the Chief Data Officer function for France
MetLife
Marketing, Communication and Direct Sales Director
January 2006 - January 2013 (7 years)
- Director of the "Direct Sales" business (B2C) - Marketing and Communication Director (Corp + B2B2C: communication, offers, data, operations...)
Club Med
Director of Club Activities (Customer Marketing)
January 2000 - January 2004 (4 years)
Creation of a BU dedicated to developing customer culture around the notion of "club". • DEVELOPMENT OF NEW PRODUCTS AND SERVICES FOR GUESTS • RELATIONSHIP MARKETING & DIRECT MARKETING