Marc Castell Coll

Commercial Director and Head of Distribution and Marketing leading the growth of a Spanish insurance company. The company has doubled its turnover in this period, exceeding €30M and 50 employees. Previous experience in sales teams for alarms, real estate, and brokerages. Designs commercial and marketing plans focused on measurable results.

Services

- Commercial diagnosis and growth plan.

- Development of distribution networks and partnerships.

- B2B marketing focused on acquisition and conversion.

- Training and mentoring of sales teams.

- Implementation of KPIs, funnels, and forecasts.

Work Methodology

- Quick audit (data, channel, value proposition).

- 90-day roadmap with KPIs and owners.

- Weekly support and knowledge transfer.

Key Achievements

- Direct sales channel renewal: 1000+ B2B clients and x2 turnover in 3 years.

- Network expansion: +800 active intermediaries, 5 Autonomous Communities, and +€12M in premiums.

- Digital marketing: +3,000 qualified leads/year, average B2C conversion of 10%.

- Team leadership: 15+ sales representatives trained, turnover -35%, closing rates 22%→38%.

- Diversification: 3 new insurance lines, +800 clients, +25% of global growth.

Packages (microservices)

- 5-day commercial audit → report with quick wins and KPIs. From €1,000.

- 10-day commercial plan → strategy, funnel, scripts, and calendar. From €2,500.

- 3-week distribution plan → channel model, onboarding, and objectives. From €3,500.

- 1-day intensive training → consultative selling for teams. From €450.

Sectors

- Insurance, financial, B2B services, PropTech, security.

Keywords

- commercial plan, sales strategy, distribution, go-to-market, B2B marketing, acquisition, funnel, KPIs, sales training.

Languages

- Spanish (native), English (professional).

Availability

- Partial. Projects closed by deliverables.