Freelancer profile translated to English.
Back to original languageAbout Marc
Qualified Marketing is no longer reserved for large companies. You can access Marketing Communication expertise when you need it and within your budget.
I support Start-ups and SMEs in setting up and monitoring their Marketing strategy.
- Generate more quality leads
- Improve your customer experience
- Automate your low-value tasks
- Build customer loyalty
MY OFFER:
🔎UNDERSTAND: Marketing Audit
Understand your prospect - customer journey and identify optimization opportunities: where are you losing contacts, can you measure each stage of the customer journey...
☘️ TELL YOUR STORY: Branding and Positioning
How to define your values, what emotions your brand generates.
Through a workshop, we define together the elements of your branding on which your communication will be based.
➡️ PLAN: Strategic Plan
I create a tailor-made Marketing - Communication action plan based on Growth Marketing to meet your objectives.
Whether you need visibility, loyalty, engagement... the strategic plan adapts and prioritizes actions.
⚙️ DEPLOY: Operational
Alone or with a team of specialized freelancers selected over several years, I roll out the action plan.
Performance is regularly measured to adapt situations.
Graphic Designer / Art Director, Web Developer, SEO, Google Ads, Meta Ads, Copywriting, WordPress website, Community Management, Marketing Automation - CRM... all facets of communication are covered.
I assemble the right team for your needs.
AS MANY REASONS TO WORK WITH AN OUTSOURCED CMO:
- Strategic expertise at reduced cost
- Flexibility and adaptability
- External vision and new perspectives
- Immediately operational know-how
- Time saving for the executive
- Access to a network of qualified freelancers
When you look, you find! #QOCOT
French
Native or bilingual
Spanish
Conversational
English
Fluent
Can work on-site
Nice (up to 50km), Nice (up to 50km), Lyon (up to 50km), Paris (up to 50km), Nantes (up to 50km)
Experience
- ComsoftHead of Marketing DepartmentTECHNovember 2007 - October 2018 (10 years and 11 months)Valbonne, FranceSupport, licensing sales, and Software Asset Management.Subsidiary of the international group Bechtle AG.My main mission is lead generation based on Inbound Marketing and support for sales teams. The increase in detected projects is constant and supported by the digital transformation of the managed actions.• Definition of Marketing action plans and ROI-oriented KPIs• Brand development and highlighting of the value proposition• Sales Qualified Leads: volume of new contacts equivalent to 10% of the annual customer volume• Customer cycle strategy: Acquisition, Content, Nurturing, Conversion, Loyalty• Execution of the strategy across multiple channels: SEO, SEA, display, Social Media, emailings, print, sales tools• Partner relations: Microsoft, Adobe, Kaspersky, Intel…• Marketing automation, persona, and buyer journey• Customer Lifecycle Management, CRM: implementation of a continuous customer relationship system over the past 2 years• Management of up to 2 internal staff + communication agencies and freelancers• Human engagement: sales challenges, event organization for up to 250 participants
- SOS DevelopersProduct ManagerTECHJanuary 2004 - October 2007 (3 years and 10 months)Vallauris, FranceB2B software sales, Market leader in development tools.Subsidiary of the Dabs.com group (British Telecom)The objective of this position is to build, manage, and promote a complete range of tools to position ourselves as a single supplier for customers.• Management of a software range from over 1000 suppliers• Product launches in the French Market• Sales training and sales support tools created• Relationships with software publishers (France and international)• Definition of sales prices and statistical analysis• Implementation and management of an online store
- SOS DevelopersMarketing AssistantTECHMay 1999 - December 2003 (4 years and 8 months)Vallauris, FranceB2B software sales, Market leader in development tools.The main challenge is to generate incoming requests for sales teams through direct marketing deployed.• Creation of Marketing materials: 128-page catalogs printed in 40,000 copies• Implementation of digital actions: monthly newsletter, emailing, website• Management of marketing suppliers: graphic designers, printers, routers…• Administration and queries of customer databases• Sale of advertising space
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Education
- Master's Degree in ManagementUniversity of Nice Sophia Antipolis1998Master 2 type école de commerce: - Stratégie et marketing - Economie - Gestion d'innovation - Assurance Qualité - Organisation et gestion de projets
- Digital Marketing StrategyVisiplus Academy2018Diplôme d'Etat niveau 7 (Bac+5) : Stratégie Marketing digital et gestion de projet digital 250 h de cours en ligne + étude cas + présentation orale devant jury De la définition des besoins au pilotage de la performance, en passant par l'établissement du cahier des charges, la méthodologie de conduite de projet et de choix des prestataires, ce cursus vous donne les clés pour manager efficacement votre projet digital. SEO, SEA, refonte de site internet, rédaction web, Growth hacking, Médias sociaux, KPI et metrics
Certifications
- Google AdsGoogle Academy
- Google AnalyticsGoogle Academy