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Marc-Antoine SammarcelliMS

Marc-Antoine Sammarcelli

Expert data-driven business

€1,200/day
Versailles, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marc-Antoine

Expert "data" specialized in its multi-channel and e-commerce Sales and marketing stakes, I help my clients make the most of their data (Strategy, Operations, Governance, Business Intelligence, Data science, API, Tag Management) to meet their business challenges (innovation, marketing budget optimization, conversion optimization,...) and transform their business through data.

Some recent achievements:
- Development of an execution plan for a data transformation strategy.
- 360° multi-channel reporting (all data connected from marketing campaign to agency sales)
- Multi-channel agency network
- Lead routing (data science: send each lead to the agency most likely to succeed in the sale).
- Data science user story framework.
- Data team organization and management
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Versailles (up to 50km), Paris (up to 10km), Saint-Quentin-en-Yvelines (up to 10km), Plaisir (up to 10km), Rambouillet (up to 10km)

Experience

  • IVIDATA
    Consultant Chief Data Officer
    DIGITAL AND IT
    June 2019 - Today (7 years)
    Levallois-Perret, France
    Helps the Chief Data Officer and their team execute data transformation projects.
    - Implementation of methods, instances, and processes for the Data Strategy offering.
    - Selection of tools to support these processes.
    - Definition of project roadmaps.
    - Design and facilitation of collaborative workshops.
    - Consultant development and coaching.
    - Data Transformation Model
    Digital transformation Project management Consulting
  • Helis
    Manager Data Offering
    DIGITAL AND IT
    April 2018 - January 2019 (9 months)
    Paris, France
    Creation of the Data & Presales Offering
    Writing of a white paper.
    Sales team training.
    Recruitment and supervision of consultants, organization of consulting
    Copywriting Content marketing Sales strategy management Recruitment
  • AXA France
    Project Manager Lead
    BANKING AND INSURANCE
    February 2013 - March 2017 (4 years and 2 months)
    Nanterre, France
    Transform a multi-channel reporting tool (digital leads processed in agencies) from a tactical tool to a complete and industrial management solution. Team transformed to improve delivery and platform adoption.

    •Definition and implementation of the BI product vision and associated transformation strategy within a complex information system.
    •Management of the team, budgets, and risks
    •Presentation and defense of solutions to architecture committees
    •Facilitation of steering and project selection committees.
    •Participation in cross-functional workshops (Architecture, Self BI)
    •Writing and definition of requirements, design of solutions
    Achievements:
    •Data exploited in the Datalake and by Adobe Campaign
    •Datamart, OLAP cubes, Business analysis
    •Innovative mapping application: Selling e-business to agents
    •Autonomous users, significant increase in analysis capabilities
    •End-to-end management (Marketing campaigns - digital journeys - Call center - Sales representatives - sales)
    •Proposal of BI and Data Science organization to AXA France IT Department.
    Business intelligence Data visualization SQL lead management multichannel

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