Freelancer profile translated to English.
Back to original languageAbout Marc-Antoine
Double experience in agency then with the advertiser, I have supported several clients in the implementation and optimization of their growth strategy. I have managed dozens of Google Ads accounts. Whatever the media buying budget (from €1500 monthly to €400k monthly), I have optimized the ROI of campaigns and found the best performance path. My method consists of auditing the account then restructuring the foundations of a good Google Ads strategy.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- GreenkubHead of GrowthNovember 2024 - Today (1 year and 8 months)Montpellier, France- Responsible for growth strategy (€450k monthly budget)- Management of acquisition campaigns (Google Ads and Meta)- Account restructuring: +60% conversions, -30% CAC- Lead funnel optimization- Implementation of AARRR strategy
- Actif DigitalWeb Marketing Project ManagerCONSULTING AND AUDITSJanuary 2021 - January 2025 (4 years)Paris, FranceManaged a portfolio of 10 clients (approx. €50k monthly budget)Understood client needs and objectivesProvided advice and developed global digital strategiesFormalized client proposals (audits and recommendations)Reported on actions (weekly / monthly)Created and optimized paid campaigns:Google Ads (Search, Display, Remarketing, Video, Performance Max, Shopping)Meta Ads, Linkedin Ads, Tiktok AdsNatural referencing (SEO):Technical optimizationSemantic analysis and recommendationsLink building strategyPosition trackingTracking & Data:Performed and implemented a tag plan via GTMSet up data collection tools to analyze user behavior
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Education
- Master's DegreeISEG2022Digital Marketing & Communication