Marc Angelini

Project management: supervision of 360° advertising campaigns in the American market (up to 8 campaigns simultaneously), budget tracking ($5M annually) and deadlines, coordination of 4 teams (strategy, creative, production, media). Creative strategy: creative brief, brand strategy development, creative recommendations, production proposals adapted to client needs and constraints. Client relations: building lasting relationships (collaborations renewed for 3 consecutive years), needs analysis and anticipation, business objective development (+6% market share for the Nature Valley brand in 2 years). Leadership and management: recruitment, training, and supervision of a team of 3 project managers, transmission of company culture. Tenders: management of 3 tenders (100% success rate), representing approximately $3.5M in additional revenue. Main clients: General Mills (Yoplait, Nature Valley, Cheerios, Oatmeal Crisp), Uber, Starbucks, and Intact Insurance.

Project management: strategic and editorial planning (up to 5 accounts simultaneously), content creation, budget tracking (€1M annually), performance analysis. Event operations: management of social media activations and community management during major events, notably Roland-Garros (2020, 2021, and 2022). Management: recruitment, training, and supervision of 6 interns and apprentices. Tenders: coordination of 2 tenders (100% success rate), representing approximately €300K in additional revenue. Main clients: BNP Paribas (We Are Tennis and We Love Cinema), Ubisoft, and Klorane.

Social media: editorial line management, account engagement, sponsored content development, performance analysis (+18K followers on Instagram). Partnership activation: design and execution of social media activations for sports partnerships (French Rugby Federation, AS Saint-Étienne). Tenders: participation in the tender for Paris 2024, which was won.