About Marc
French
Native or bilingual
English
Fluent
Experience
- Main GaucheWeb Marketing ConsultantRETAIL (SMALL BUSINESS)May 2015 - December 2015 (8 months)Montpellier, FranceWeb marketing consultant responsible for developing web visibility with the following tasks:Management of teams dedicated to web marketingTechnical SEO and SMM auditTechnical SEO optimizationSEO campaign management (Netlinking, SEO copywriting, etc.)SEA and Social Ads campaign management (Facebook Ads)Implementation of a tagging plan for KPI monitoring
- PublikaWeb Marketing Project ManagerDIGITAL AND ITSeptember 2012 - Today (13 years and 9 months)Montpellier, FranceWeb marketing project management• Interface between the agency and the client• Statistical analysis of site traffic• Regular reporting of traffic and conversion trends on sites• Proposal of technical optimizations for traffic and conversion development• Proposal and implementation of new web marketing levers• ROI evaluation and optimizationTeam and contractor management• Mission planning• Monitoring of deadlines and project quality• Management of external contractorsImplementation and management of visibility campaigns (SEO/SEA/SMO)• Keyword analysis and definition• Competitive and sector analysis• Writing and production of SEO-optimized content• Management of SEA campaigns (Search, Display, Remarketing)• Development of social media visibility strategies (Facebook, Twitter, Linkedin, Google+)Competitive intelligence• Technical site audit• Competitive intelligence• Choice of strategic developments
- Montpellier Business SchoolMobile Marketing TrainerEDUCATION AND E-LEARNINGSeptember 2015 - February 2016 (5 months)Montpellier, France
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Education
- Fundamentals of Digital Marketing - Digital ActiveGoogle2016
- Google AdWords CertificationGoogle2015
Certifications
- Google Analytics Individual QualificationGoogle2019