About Mara
UX/UI & Web Designer
I help startups and growing companies design user-centered digital products and high-performing websites, from MVP definition to validated UX and investor-ready pitch decks.
My focus is on structure, clarity, and measurable impact. I combine user research, strategic UX thinking, and conversion-focused web design to turn complex ideas into intuitive, scalable digital experiences.
Core Expertise
- UX Strategy & MVP Optimization
- User Research & Usability Testing
- Information Architecture & User Flows
- Design Systems
- Conversion-Oriented Web Design
- Pitch Deck Design
I work closely with founders and teams to improve usability, strengthen positioning, and create digital products that perform and scale.
👉 View projects and case studies:
English
Native or bilingual
German
Fluent
Italian
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- AKR ServiceUX/UI & Web Designer – AKR Service (B2B Consulting Website Relaunch)DIGITAL AND ITMay 2025 - July 2025 (2 months)Berlin, GermanyKey Responsibilities:- UX Strategy & Information Architecture- Conducted a full UX audit of the existing website- Identified structural weaknesses in navigation, blog organization, and content hierarchy- Redesigned the website structure to improve clarity and user flow- Reorganized services into clearly defined, benefit-focused sectionsConversion Optimization:- Introduced strategically placed Call-to-Actions (CTAs)- Improved visibility of key actions such as consultation requests- Enhanced contact form accessibility and usability- Added trust-building sections (“AKR Promise”, client testimonials)Wireframing & UI Design- Created detailed wireframes in Figma- Defined visual hierarchy and white-space optimization- Developed a modern and professional visual identity- Improved readability through better contrast and structured layout- Design System Development- Defined typography system (Inter) with structured hierarchy- Developed a cohesive color palette (blue, beige, gray) to convey trust and professionalism- Established iconography and illustration guidelines- Created reusable design components for implementationWeb Implementation- Implemented the redesigned website using WordPress & Elementor- Collaborated with an SEO agency to preserve and optimize rankings- Ensured SEO structure remained intact during the relaunchResults- Improved website structure and navigation clarity- Stronger visual identity aligned with B2B consulting positioning- Increased visibility and effectiveness of CTAs- Enhanced user experience without compromising SEO performance- Delivered full redesign within a 4–8 week timeline
- LYlifeFounder & Lead Product Design (UX/UI & Web) - Exist Woman🌻MEDICALMarch 2025 - Today (1 year and 3 months)Berlin, GermanyFor LYlife, a digital healthcare platform focused on chronic condition management, I led the end-to-end design and MVP development process — from user research to product validation and investor presentation.Key Responsibilities:- UX Strategy & User Research- Conducted qualitative interviews with patients and healthcare professionals- Identified key pain points in therapy adherence and symptom tracking- Translated research insights into product features and roadmap decisions- Contributed to defining the B2B2C positioning strategyUX Design:- Designed user flows and information architecture- Created a personalized onboarding experience- Developed structured symptom and therapy tracking flows- Applied a mobile-first approach to reduce cognitive loadUI Design & Design System- Built a scalable Design System from scratch- Defined typography, color system, spacing, and reusable components- Ensured visual consistency and accessibility standards- Prepared components for React-based developmentWeb & MVP Development Collaboration- Collaborated closely with a Full-Stack Developer- Designed a modular Progressive Web App (PWA)- Structured content integration via Builder.io- Contributed to a GDPR-ready product architectureBusiness & Pitch Support- Designed and structured the investor pitch deck- Visualized product vision, validation data, and roadmap- Supported funding conversations with clinical sponsorsResults- Successfully launched a functional healthcare MVP- Increased early user engagement by 30% during initial testing- Validated concept with 97 patients and multiple specialist interviews- Secured initial sponsor funding to support product development
- Big Little ThingsUX/UI DesignerENTERTAINMENT AND LEISUREApril 2024 - September 2024 (5 months)Berlin, GermanyLed the MVP improvement and strategic UX optimization of an ordering and shipping platform, focusing on usability, market positioning, and product clarity.The project aimed to refine the existing MVP through user research, competitor analysis, and iterative testing to ensure stronger user adoption and competitive differentiation.Key Responsibilities:- User Research & Market Analysis- Conducted in-depth user interviews to identify friction points in the ordering and shipping process- Analyzed multiple competitors to benchmark UX patterns and feature gaps- Synthesized research insights into clear product improvement opportunitiesUX Strategy:- Facilitated collaborative workshops with the internal team- Defined improved user flows for ordering and shipment tracking- Identified high-impact usability improvements to increase platform clarityWireframing & Prototyping:- Designed low- and high-fidelity wireframes- Created interactive prototypes for validation- Translated research findings into structured UI improvements- Usability Testing & Iteration- Conducted multiple usability tests- Gathered qualitative feedback- Iteratively refined the MVP based on real user behaviorResults- Improved clarity of ordering and checkout flows- Reduced friction in shipment tracking experience- Strengthened competitive positioning- Delivered a more user-centered MVP ready for scaling
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Education
- UI DesignCareerFoundry2024Designed and developed 4+ web and native applications applying core design principles, usability heuristics, and user-centered methodologies. The program focused on transforming research insights into intuitive, high-quality digital interfaces through a structured and iterative design process. Key Components: Applied UX research methods to define product goals, user needs, and value propositions Created user flows, wireframes, and high-fidelity UI designs Developed complete case studies including project video presentations Conducted 6+ usability tests to validate design decisions Analyzed user feedback and iteratively refined prototypes Ensured alignment between design strategy and user behavior The course emphasized practical implementation, strategic thinking, and measurable usability improvements.
- Usability & User Experience - Grundkurs mit Adobe XDcimdata bildungsakademie gmbh2022Collaborated in a cross-functional team to redesign a real-world school service using structured UX research and user-centered design methodologies. The course focused on applying usability principles in a practical project environment, from research to validated prototype. Key Learning & Application Areas: - Conducted UX research using surveys, empathy maps, customer journey mapping, and user interviews - Defined user personas and identified core pain points - Translated research insights into structured information architecture - Designed low- and high-fidelity wireframes in Adobe XD - Built interactive prototypes for usability testing - Conducted structured usability tests and analyzed user feedback - Iteratively refined the design based on testing results The project emphasized teamwork, clear communication of design decisions, and practical implementation of usability heuristics to create intuitive, user-centered solutions.