Mara P.

As part of the launch of Printemps in New York, I played a key role in deploying the marketing strategy and adapting the brand's universe to the American market.

• Strategic participation in the U.S. launch of the Printemps department store: contribution to merchandising, product staging, and visual identity harmonization to ensure a coherent and impactful presence with a new audience.

• Development of a premium customer experience: conducting personalized styling consultations for high-end international clientele, strengthening customer relationships and establishing Printemps as a lifestyle and fashion reference in New York.

• Close collaboration with the Paris headquarters: transatlantic coordination to ensure faithful brand representation, aligned with the group's standards and objectives. This included adapting marketing guidelines, ensuring storytelling consistency, and highlighting French expertise.

As E-commerce & Marketing Coordinator at Longchamp, I contributed to the development and optimization of the brand's digital performance in the American market.

• Comprehensive supervision of e-commerce operations in the United States: order management, returns, customer service, and coordination with logistics teams to ensure a smooth and impeccable customer experience.

• Continuous improvement of the online purchasing journey: collaboration with marketing and supply chain teams to optimize processes, reduce friction, and enhance product offerings.

• In-depth analysis of customer data: KPI tracking, purchase behavior studies, identification of areas for improvement, and recommendations to boost digital sales and customer engagement.

As Editorial & Events Assistant at The Daily Front Row, I participated in the brand's media outreach and the organization of major fashion industry events.

• Support for luxury event production, particularly during New York Fashion Week and the Fashion Media Awards: logistical coordination, schedule management, and operational needs monitoring.

• Management of press, influencer, and talent relations: RSVP organization, guest reception, agent coordination, and contribution to the social media coverage of events.

• Participation in editorial content creation: writing fashion features, trend research, and support for digital production, which increased online engagement and publication visibility.