Mara Greco

In partnership with Blandine CLERIN at the 3C agency, we have built a trusting and long-term relationship that has allowed us to work on the communication strategy of the FNO, its visual identity, and its graphic charter. I support them daily in the development of their various communication materials.

www.fno.fr / fno-prevention-orthophonie.fr

Following an initial collaboration in 2014 with the creation of an 18m² stand, the URIF called upon me again to create its new visual identity through the redesign of its graphic charter and its website. Indeed, in its desire to stand out and gain real visibility, the CFE CGC Île-de-France decided to create its own visual identity while remaining in line with and based on the fundamental principles of the generic identity of the "parent union" CFE CGC.

The UNISON union needed an institutional awareness film on the role and actions of the union to strengthen its notoriety and mobilize more people in its daily actions. With the help of a partner director, we worked together on the concept, script, and production of a video with an original and differentiating style to attract the attention of both union members and non-member workers. The video is now broadcast on YouTube, on the union's website, and in various communication actions and events.