Freelancer profile translated to English.
Back to original languageAbout Manuel
Senior Google Ads Consultant focused on performance. I come from Google's High Value program, where I led teams and multi-vertical portfolios (lead gen and e-commerce) consistently meeting objectives. I am a co-founder of an EVOO e-commerce and combine Paid Media and SEO to design full-funnel strategies (Search, Shopping/PMax, YouTube/Demand Gen), tracking with GA4/GTM, and automations to scale with control.
360º Audit and action plan · Account Setup/Relaunch · GA4/GTM and Conversion Tracking · Search, Performance Max, and YouTube/Demand Gen · Monthly Optimization focused on ROAS/CAC · Looker Studio Dashboards · In-company Training.
Spanish
Native or bilingual
Italian
Fluent
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- VITAOVECo-FounderMarch 2021 - Today (5 years and 3 months)Founder of a premium olive oil e-commerce, responsible for integral business management, with a primary focus on SEO, branding, SEM campaigns on Google Ads and Meta. Over 400 sales in the first months of launch.
- Google via TeleperformanceSenior Consultant and Account Lead Manager for High Value AccountsOctober 2023 - Today (2 years and 8 months)(Jul. 2024)Leader of a team of 6 account managers and responsible for 12 portfolios, each with over 360 Google Ads accounts, managing a quarterly revenue of 4.5M per portfolio. Team Lead Trainer certified by Google to manage teams. Strategic support to the Team Lead, assuming their role at times.
- Google via TeleperformanceSenior PPC Strategy Consultant for AgenciesMay 2023 - October 2023 (5 months)I offer strategic advice to maximize client advertising ROI, working with a portfolio of 110+ agencies and Google stakeholders. I oversee over 200 accounts in diverse sectors, with a quarterly investment of $3.6M. I specialize in improving the performance of B2B and B2C lead generation, e-commerce, and SaaS campaigns, implementing creative strategies to strengthen relationships, optimize results, and promote Google products. Exceeded commercial objectives by over 130%, being a top performer in the Spanish market.
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Education
- Master in Digital MarketingUniversidad Internacional de La Rioja (UNIR)2021Máster en Marketing Digital
- Degree in Business Administration and ManagementUniversidad de Jaén2019Grado en Administración y Dirección de Empresas