About Manuel
German
Native or bilingual
English
Conversational
Experience
- KERNenergie GmbHHead of eCommerceAGRICULTUREApril 2022 - May 2024 (2 years and 2 months)Hamburg, GermanyAt KERNenergie GmbH, I served as Head of eCommerce, overseeing various areas of the online business. This included:Amazon FBA: Managing and optimizing the Fulfillment by Amazon (FBA) program to increase efficiency and customer satisfaction.PPC Management: Creating and managing Pay-Per-Click (PPC) campaigns to maximize visibility and sales on Amazon.Listing Magento: Maintaining and optimizing product listings on the Magento platform.SEO: Implementing search engine optimization strategies to improve organic reach and rankings.Affiliate Marketing: Building and managing affiliate programs to expand marketing reach and increase revenue.
- EA DiscountAmazon Account & Ads ManagementE-COMMERCEAugust 2021 - Today (4 years and 10 months)Bleckede, GermanyFor EA Discount, we took over Amazon account and PPC management. We optimized the account, improved product listings, and created targeted PPC campaigns. The result? More sales and significantly higher brand visibility on Amazon. My work ensured that EA Discount's products reached the right buyers, maximizing returns and driving business growth.
- High5MarketingeCommerce ManagerE-COMMERCEJanuary 2020 - January 2022 (2 years)Uelzen, NI, GermanyDuring my employment at High5Marketing, I was involved in various areas of e-commerce:Amazon FBA (Fulfillment by Amazon)
- Optimization of the FBA process
- Monitoring inventory management and replenishment to Amazon warehouses.
- Purchasing and controlling
- Amazon Ads PPC Optimization
Amazon PAN-EU- Coordination and implementation of the PAN-EU program.
- Optimization of sales strategies for European marketplaces.
Amazon Ads - PPC Management- Management and optimization of PPC campaigns on Amazon and other platforms.
- Conducting keyword research and competitor analysis.
- Monitoring campaign performance and adjusting strategies.
Repricing- Use and configuration of repricing software (Sellerlogic) for price optimization.
- Adjustment of pricing strategies
Shopware- Implementation of Shopware Online Store
- SEO / Search Engine Optimization
- Setup of Google Analytics
Adference- Optimization of Amazon advertising campaigns with Adference.
- Adjustment of bidding strategies to maximize ROI.
- Regular performance reviews and reporting.
These activities contributed to the optimization of High5Marketing's e-commerce strategies and the company's revenue growth.
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Certifications
- Google Ads Search Certificationskillshop
- Amazon Certification in Sponsored AdsAmazon2024