Freelancer profile translated to English.
Back to original languageAbout Manuel
👋 About Me
For years, I have worked in growing and scaling online businesses. First as an entrepreneur, managing and growing my own companies, and then helping ecommerce brands increase their sales without relying on paid advertising.
Today, I specialize in email marketing for ecommerce, helping brands that bill over €25,000 per month generate at least 30% of their revenue through email marketing.
⚙️ How do I do it?
My approach combines strategy, automation, and continuous optimization so that email marketing becomes the most profitable sales engine for your business.
- Automated flows that sell 24/7: From welcome and abandoned carts to retention and loyalty.
- Strategic campaigns that convert: Without relying on constant discounts, but with messages that truly impact.
- Advanced segmentation and personalization: Emails that reach the right person at the exact moment.
- Analysis and optimization: We don't send emails randomly, we optimize every detail for constant improvement.
🚀 Results I have achieved for my clients:
- Between 30% and 40% of revenue coming from email marketing.
- ROI of up to 20:1 in well-executed campaigns.
- Increased customer retention and lifetime value, reducing reliance on paid ads and/or maximizing existing ones.
👥 Who is this for?
If you have an ecommerce brand that bills over €25,000 per month and you feel that your email marketing could be generating much more, I can help you transform this channel into a predictable and scalable source of income.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Hemper Handmade (Hemper.eu)Co-founder and Marketing DirectorFASHION AND COSMETICSOctober 2016 - December 2019 (3 years and 1 month)Madrid, SpainHemper.eu is a story of social transformation; in which we work with vulnerable families and communities in Nepal to turn wild hemp into fashion products. We also create positive impact throughout the value chain while inspiring young Europeans towards more sustainable fashion consumption.- Business development from its foundation.- E-commerce strategy, development, and analytics from MVP to the current phase.- Development and execution of the digital marketing strategy- Facebook/Instagram Ads- Influencer marketing- Growth hacking (bots, lead-gen)- Strategic planning- Reporting and decision-making based on KPIs
- Snau.esCo-founder and Marketing DirectorE-COMMERCEMay 2016 - August 2018 (2 years and 3 months)Madrid, SpainSnau.es is the platform designed by and for dog owners where they can find everything they need for their care, dog walkers, trainers, groomers, and sitters.- Marketing strategy development- Content Marketing- SEM- Street marketing campaigns- Data collection, analysis, and decision-making- Lead generation campaigns (lead magnets, Facebook lead ads, blog)- Competitor web analysis, SEO, and SEM- Unconventional PR campaigns (dog festival, street recordings, etc.)- A/B testing
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Education
- Entrepreneurial Leadership and Innovation (LEINN)Mondragon University2016
- Team-enpreneurshipJAMK University of Applied Sciences2013
Certifications
- Growth Hacking and Growth Marketing CourseGrowth Hacking Course2017