Manuelle Bermann

After 16 years as a Digital Marketing Director (media & e-commerce) and 5 years of journalism, I work with media, brands, start-ups & agencies to:

- produce journalistic & marketing content;

- provide my expertise in brand content & content marketing;

- design & implement editorial strategies & concepts.

1. CONTENT WRITING:

• Journalistic: articles, investigations, editorials, interviews, opinion pieces, briefs, special reports...;

• Marketing: infographics, narrative writing, press releases, white papers, practical guides, video scripts…;

• Digital, print, podcasts, videos;

• SEO & SMO friendly;

• B To B & B To C

2. EDITORIAL DESIGN:

• Design of innovative formats/creative ideas;

• Definition of editorial lines (angles, tone, media, schedules);

3. MANAGEMENT:

• Editor-in-chief & editorial project monitoring;

• Blog management;

• Editorial project management.

4. STRATEGY & CONSULTING:

• Audit & benchmark;

• Definition of brand territories;

• Strategic recommendations: brand content, content marketing

PREFERRED AREAS: employment, HR, health, digital, marketing, communication

TRAINING & EXPERIENCE:

• Graduate of ESC Reims (NEOMA Business School);

• Graduate of CELSA (Master 2 in Journalism);

• 16 years of experience in digital marketing (media/advertising sales & e-commerce)

• 5 years of web journalism (freelance)

PASSIONS & INTERESTS:

• Keen interest in impactful, differentiating writing that creates connection/emotion with target audiences & brand identification;

• Passionate about writing, transformations in the world of work/HR, digital, fashion;

• Editor of the website La Grande Mode

REFERENCES: Cadremploi (Le Figaro group), Pôle emploi, communication agencies, media specializing in digital marketing, large groups and start-ups in e-health...

See you soon!