Freelancer profile translated to English.

Description

I am a strategically thinking and operationally effective business partner who measurably advances companies. My focus is on scalable sales, sustainable transformation, and emotional customer loyalty – with the clear goal of generating real business impact.

I combine strategy with execution and ensure that ideas do not remain on presentations but are translated into concrete results. In doing so, I create structures, develop markets, and accompany companies through change processes – pragmatically, goal-oriented, and with entrepreneurial thinking.

What I can achieve for you:

• Development of scalable business models and sales strategies

• Building and developing high-performing sales organizations

• Support for transformation processes and change initiatives

• Connecting market, people, and technology for sustainable growth

• Designing customer experiences with high emotional impact

• Conception and implementation of business events and trade fair appearances with impact

Your advantage as a company:

• Measurable sales increase through structured sales development

• Opening up new markets through innovative approaches

• Transformation that is internally anchored and externally effective

• Stronger customer loyalty and sustainable brand impact

• Clear execution without detours – with responsibility and a focus on results

I bring the perspective of a doer: strategic in thinking, operational in execution, and committed in responsibility. As a sparring partner for management, sales, and brand building, I deliver not theory, but tangible results.

I am looking for projects,

• Companies that want to build or scale their sales

• Brands that want to strengthen their presence through events or trade fair appearances

• Organizations in transition that seek external support for transformation

• Partners who need an entrepreneurial sparring partner with real implementation strength

Industry field of expertise

Languages

German
Native or bilingual
English
Basic

Workplace preferences

Can work on-site

Erlangen (up to 50km)

wende.interaktiv GmbH
HEAD OF INTERNAL SERVICES / MARKETING / PROCURATOR
FILM AND AV
February 2012 - March 2012 (1 month)
Nürnberg, Germany
In my role as Head of Internal Services for Sales and Marketing and as Procurator, I was instrumental in building and developing a company from its inception to successful scaling. Starting from a one-person structure, I actively contributed to growing the company to over 35 employees and increasing revenue to around 10 million Euros.

My key responsibilities included building efficient sales and marketing structures, developing and optimizing internal processes, and managing internal sales activities. I significantly contributed to the implementation of CRM and reporting structures and coordinated operational collaboration between sales, marketing, and management.

Another focus of my work was the planning and successful execution of two company relocations. I was holistically responsible for these projects – from strategic preparation and operational implementation to successful establishment at the new location. My focus was on ensuring smooth operations, minimizing downtime, and integrating new structures into ongoing business operations.

Through my proactive approach, organizational talent, and strong hands-on mentality, I made a significant contribution to the company's sustainable growth and successful market positioning.
Organizational Development Growth Strategy Sales Management Brand Building Marketing
PerfectSolar GmbH
HEAD OF INTERNAL SERVICES / MARKETING
ENERGY AND UTILITIES
March 2009 - February 2012 (2 years and 11 months)
In my role as Head of Internal Services for Sales and Marketing at Perfect Solar, I was significantly involved in building and developing sales and marketing structures in both B2C and B2B sectors.

A core component of my work was the strategic and operational development of efficient sales processes, defining target groups, and developing and implementing measures for new customer acquisition and market development. I actively managed the structuring and scaling of sales activities in internal and external sales.

In marketing, my focus was on company positioning, developing targeted campaigns, and generating qualified leads. I worked closely with management to establish a clear brand strategy and sustainably increase the company's visibility.

Furthermore, I optimized internal processes, created interfaces between sales, marketing, and other departments, and implemented an effective reporting and control system. Through my structured and effective approach, I made a significant contribution to the growth and successful establishment of Perfect Solar in the market.
Sales Optimization Project Management Team Management Change Management Sales
Puma AG
COMMERCIAL EMPLOYEE
RETAIL (SMALL BUSINESS)
August 2004 - June 2006 (1 year and 10 months)
Herzogenaurach, Germany
After completing my apprenticeship, I worked as a commercial employee in the outlet at PUMA, where I professionally supported and advised customers. My focus was on customer approach that was service-oriented and goal-driven to ensure an optimal shopping experience.

My responsibilities included individual customer consultation, presentation and sale of sports and lifestyle products, and assistance with selecting suitable items. I actively supported sales processes and contributed to increasing customer satisfaction and sales success through my strong communication skills.

Additionally, I was responsible for product presentation in the sales area, maintaining the assortment, and ensuring appealing product availability. Administrative tasks such as cash handling and support in daily operations were also part of my responsibilities.

Through my work in the outlet, I was able to further expand and deepen my customer orientation, sales talent, and understanding of retail processes.