Freelancer profile translated to English.

Description

I am an expert in data analytics, specializing in GA4, Eulerian, and visualization in Power BI and Looker Studio. I have a solid background in project management and marketing consulting, focusing on empowering companies to make data-driven strategic decisions.

My experience allows me to develop clear and detailed reports that not only inform but also drive action, optimizing digital measurement processes and maximizing marketing ROI.

Thanks to my ability to lead complex projects and my mastery of advanced analysis and visualization tools, I offer customized and effective solutions that foster growth. If you are looking for a professional who provides actionable insights and impeccable execution, I am ready to help you achieve your goals.

#Master in Project Management and Governance by the Pontifical University of Salamanca

#Master in Online Marketing by UNED

#Master in Digital Analytics by Kschool

#Expert in Strategic Planning at the Complutense University of Madrid.

# Degree in Advertising from the Autonomous University of Santo Domingo

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Albacete (up to 50km), Madrid (up to 100km)

Proximity BBDO
Data Analytics Senior
TECH
November 2024 - Today (1 year and 9 months)
Data Analytics Lead | Hola Islas Canarias Project
As Data Analytics Lead, I drive the strategy and execution of data analysis to boost the success of the Hola Isla Canarias project. My role is to transform raw data into actionable insights that enable strategic decision-making, process optimization, and achievement of business objectives.
My Skills and Experience
Management and Strategy:
* Define the vision, objectives, and roadmap for the data analytics component of the project.
* Plan and coordinate project phases, ensuring quality and on-time delivery.
* Collaborate closely with business teams to understand their needs and offer analytical solutions to their problems.
Analysis and Modeling:
* Conduct exploratory, descriptive, and predictive analyses to identify trends and patterns.
* Develop statistical and machine learning models to forecast outcomes and optimize performance.
Visualization and Communication:
* Translate complex findings into clear and concise reports and dashboards.
* Master Business Intelligence (BI) tools such as Power BI, Tableau, or Looker to create interactive visualizations.
* Present analysis results to management to support decision-making.
Data Analysis Looker Studio Eulerian Google Tag Manager Google Analytics 4
Clickedge
Data & Marketing Strategy Lead | GA4, Eulerian & Project Management AI
CONSULTING AND AUDITS
April 2023 - Today (3 years and 4 months)
Albacete, Spain
Hybrid consultant focused on transforming data analytics into profitable business strategies.

Role focused on data-driven decision-making and technical execution for growth.

Key Responsibilities and Value for Freelancer:

• Expert in Advanced Digital Analytics: Led the implementation and audit of GA4 and Eulerian for major clients, creating attribution models and high-impact dashboards (Looker Studio/Power BI).

• Value: Ensure 100% reliable marketing measurement that optimizes the conversion funnel.

• AI & Technology Project Management: Acted as Project Manager in Artificial Intelligence initiatives (e.g., predictive scoring). Responsible for aligning technical objectives with business KPIs.

• Value: Translate technical complexity into tangible business results (churn reduction, LTV increase).

• Strategic Marketing Consulting: Use data insights to define performance strategy (CRO, SEO/SEM), ensuring ROI on digital marketing investment.

• Value: My experience ensures that the marketing strategy is always backed by solid data.
I offer my expertise as a freelancer to solve your measurement, GA4 migration, and analytical/AI direction challenges, with a focus on ROI.
Project Management (PMO) Data Analytics Data Visualization AI Agent Generative AI
Manuel Herrera
Digital Analyst
E-COMMERCE
April 2022 - Today (4 years and 4 months)
Albacete, Spain
I help companies generate business through the story told by data.
Google Analytics Google Tag Manager Google Data Studio Web Marketing Data Analysis Web Analytics Web Analysis