Freelancer profile translated to English.
Back to original languageAbout Manuel
With over 10 years of experience in digital project management, my passion is to drive transformation and success in online strategy.
Specialist in organic positioning with over 10 years of experience developing SEO strategies to improve the visibility and qualified traffic of e-commerce and web projects. I have worked with brands in sectors such as technology, legal tech, automotive, and beautycare, in both B2B and B2C environments.
I master technical, content, and off-page optimization, as well as key tools like Google Search Console, Screaming Frog, SEMrush, Ahrefs, and GA4. Results-oriented, with analytical skills to identify growth opportunities and align SEO strategy with business objectives.
Accustomed to collaborating with development, UX, design, and content teams to implement improvements that impact positioning and conversion.
Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Apache
On Malt
Technical SEO Audit – Kids&Us (Spain + Italy) [2/2]PRESS AND MEDIADecember 2025 - February 2026 (2 months)Barcelona, SpainPHASE 1 – Internal Analysis (ES) ...................................................................... 21. Robots & Sitemaps ................................................................................ 22. Functionality (Status codes, redirects, cannibalizations) ....... 33. Security (HTTPS, mixed content, security headers) .............. 74. SEO Directives (Canonicals, hreflang, noindex/nofollow) .................... 85. Navigation Depth (crawl depth, orphans, accessibility) 136. WPO (Web Performance Optimization – Core Web Vitals, performance) .................................................................................................................. 177. Metadata (Titles, descriptions, duplication, pagination) .......... 208. Structured Data (Schema.org) ..................................................... 259. Content (thin content, duplication between templates, headings) ........ 28PHASE 2 – External Analysis (ES) ................................................................... 331. Indexing (Google Coverage) ...................................................... 332. Linkbuilding Profile (Incoming links) .......................................... 373. Domain Toxicity (toxic links and disavowal) ............... 39PHASE 3 – Diagnosis and Prioritization Matrix .......................................... 40PHASE 4 – Deliverables .................................................................................. 43 - REPSCANHEAD OF WEBSITE | SEO, UX, CRO, AnalyticsJanuary 2024 - January 2025 (1 year)Barcelona, SpainResponsible for the Website with a focus on SEO, UX, CRO, Analytics. Results: 60% increase in top 10 keywords and +40% in average CTR in 6 months.Tasks:🔹Responsible for SEO and content strategy to improve organic visibility and lead generation.🔹Technical SEO audits and keyword analysis (on page / off page).🔹Development of the sitemap and content strategy according to Product Market Fit.🔹UX/UI design and prototyping (wireframes, web structures).🔹Coordination with external partners for Social Media and Copywriting.🔹Improvement of internal structure and navigation (interlinking and SEO architecture).🔹Creation of SEO dashboards + executive reports for management.
- IKI GROUPACCOUNT DIRECTOR | DIGITAL MARKETING SPECIALISTJanuary 2023 - January 2024 (1 year)Barcelona, SpainResponsible for the development and implementation of strategies for high-profile digital campaigns with a focus on SEO, Growth, and Analytics. Results: 25% reduction in delivery times and 40% improvement in process efficiency.Clients: Carglass Spain (Belron), Yamaha (Yamaha Corporation)Tasks:🔹Management of digital projects and coordination between client, internal team, and stakeholders.🔹Definition of project plan, milestones, and Agile timelines.🔹Supervision of progress, risks, and deliverables.🔹Development of contingency plans and KPI reporting.🔹Application of Design Thinking and UX/UI thinking.🔹Technical coordination in the implementation of CMS and web environments.
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Education
- MASTER IN DIGITAL MARKETING AND E-COMMERCEEAE BUSINESS SCHOOL2021BCN
- ADVERTISING DESIGN AND COMMUNICATION STRATEGIESELISAVA2016DISEÑO PUBLI. ESTRATEGIA COMN. (BCN)
Certifications
- Google Analytics Individual QualificationGoogle2025
- Google Ads Search CertificationGoogle2025