About Manuela
German
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual
Spanish
Conversational
Experience
- Börsennotierter, weltweit tätiger deutscher KonsumgüterkonzernContent Strategy and SEO OptimizationHEALTH AND WELLNESSApril 2022 - September 2023 (1 year and 5 months)Industry:Consumer Goods and RetailEmployees:>10,000Goals:Increase organic visibility through targeted editorial planning and creationof informational contentActivities:
- Conduct comprehensive keyword research to identify relevant topics for various brands in skincare and wound care (DE/EN)
- Create high-quality, SEO-optimized content to strengthen brand presence and increase conversions through targeted product mentions
Successes:- Sustainable increase in organic visibility and traffic through targeted content strategies
- All created articles rank successfully and achieve up to 6,600 monthly visits per text
- Größter Hersteller von Wohnmobilen und Wohnwagen in EuropaStrategic and Operational SEO SupportAUTOMOBILEAugust 2021 - Today (4 years and 10 months)Industry:Automotive and Mechanical EngineeringEmployees:5000-10,000Goals:Comprehensive and long-term SEO strategy consulting and operational support for 12target marketsActivities:
- Keyword and Content Strategy: Development of editorial plans through keyword research, considering user intent and ROI potential
- Technical SEO Audits: Analysis of crawlability, indexability, content quality, and user experience to
- identify optimization potential
- On-page and Off-page Optimization: Prioritization and implementation of measures based on competitor analyses and company goals
Successes:12% increase in organic traffic (annual visitor numbers in the low millions) - Handwerker-Verband und Thought Leader im Bereich erneuerbare EnergienSEO, Content, and Conversion OptimizationENERGY AND UTILITIESMay 2021 - Today (5 years and 1 month)Industry:Renewable Energy, Water, and EnvironmentEmployees:10-50Goals:Increase organic traffic and conversion rates through data-driven SEO and user behavior analysisActivities:
- Conduct extensive keyword and topic research for content creation in the field of renewable energies and heating technology
- Qualitative analysis of session recordings and heatmaps in Matomo to improve user engagement and conversion rates
- Perform technical SEO analyses and fix errors to optimize website performance
- Develop and manage precise Google Ads campaigns to increase conversions
Successes:- 46% increase in organic traffic
- Development of a new partner search layout based on user needs
- 19% increase in conversion rate
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