Freelancer profile translated to English.
Back to original languageAbout Manon
About me
I support entrepreneurs, leaders, and teams in clarifying their vision, structuring their marketing strategy, and developing a strong, aligned, and high-performing brand.
With over 10 years of experience in marketing and brand strategy, I have worked at the crossroads of two demanding worlds: luxury (Dior, Chanel, Louis Vuitton) and tech startups.
Today, as a marketing consultant & professional coach, I act as a strategic right-hand person to:
- Structure a clear and differentiating positioning
- Define an effective global and digital marketing strategy
- Align brand, communication, offers, and actions
- Support decision-making in contexts of growth or transformation
My approach is strategic, operational, and deeply human.
I combine analysis, storytelling, and emotional intelligence to create brands that make sense and perform.
What I do concretely
- Brand strategy & positioning
- Marketing audit & growth diagnosis
- Product marketing & marketing mix
- Storytelling, brand platforms & key messages
- Acquisition and activation strategy (SEO, content, campaigns, partnerships)
- Executive and founder coaching (vision, posture, leadership)
- Facilitation of workshops & strategic coaching
For whom
- Entrepreneurs and solopreneurs
- CEOs of SMEs, scale-ups, and startups
- Premium, luxury, or high-value-added brands
- Organizations in the process of structuring, repositioning, or accelerating
Why work together
Because a powerful vision is not enough if it is not embodied by a deeply thought-out and aligned identity and strategy.
If you are looking for a consultant capable of thinking, structuring, and activating, while bringing clarity, perspective, and energy, then we are probably meant to meet.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- AimepowerFounderCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Bordeaux, FranceAimepower is a studio for embodied branding and storytelling support.
- Brand strategy & positioning: Design and deployment of my signature method "Anatomy of a Brand", combining introspection, strategy, and narrative.
- Professional coaching & strategic support: Individual support for founders and leaders on vision, posture, and brand embodiment issues.
- Storytelling & brand activation: Translating brand identities into narratives, key messages, and customer acquisition communication strategies (brand platforms, content, etc.).
- Entrepreneurship: Launching and structuring my business, relationship-based prospecting, facilitating workshops and masterclasses, content creation & strategic partnerships.
- IronhackMarketing Manager FranceEDUCATION AND E-LEARNINGOctober 2021 - July 2024 (2 years and 9 months)Paris, FranceIronhack is an international tech startup and a leader in the education sector (top 3).
- Marketing Strategy: Development and implementation of the local strategy and management of the marketing budget (€1M) → +300% leads and +30% clients in 3 years.
- Brand Strategy: Management of omnichannel campaigns (SEO, SEA, events, social media, email marketing, media, and PR) and collaboration with the international team and designers to develop brand strategy and visibility (doubling traffic in 1 year).
- Partnerships: Development of strategic collaborations with major tech players (Station F, Veepee, Salesforce) to enhance brand awareness and image.
- Management: Supervision of a team of 4 (interns, agencies, freelancers).
- DipongoMarketing & Communication ManagerENTERTAINMENT AND LEISURENovember 2019 - October 2021 (1 year and 11 months)Bordeaux, FranceDipongo is a Bordeaux-based tech startup that created a digital storytelling app.
- Marketing Strategy: Creation of the marketing/comms department and development of B2B and B2C marketing strategy, leading to the development of a community of 15,000 subscribers.
- Product Launch: Design and launch of a B2C application, reaching 500 paying subscribers per month in 18 months.
- Brand Strategy: Development of a brand strategy, templates, and tools to ensure consistency across all marketing channels and enhance brand awareness.
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Education
- Specialized Master in Fashion & Luxury ManagementInstitut Français de la Mode (IFM)2015Spécialisation : Produit Mode / Design Cours supplémentaires : Horlogerie/Joaillerie, Maroquinerie, Images
- EBP International Program (Master 2)Kedge Business School2013Spécialisation Marketing
Certifications
- Professional Coach RNCP Level 6Haute Ecole de Coaching2025
- Web Development - Fullstack Program RNCP Level 6Le Wagon2019