Freelancer profile translated to English.
Back to original languageAbout Manon
Hello!
With 11 years of experience in managing B2B ecosystems, I combine the strategic vision of a Product Marketing Manager with the drive of a Business Developer.
I support brands, SMEs, and startups in propelling the growth of their offerings: from analyzing field needs (Product Discovery) to negotiating partnerships in complex sales cycles.
As an international athlete in canine sports (canicross) and passionate about the outdoor world (trail running), I apply my endurance and intimate knowledge of the terrain to business performance. My rigorous method adapts to any demanding sector requiring alignment of technology, market, and revenue.
- MY 3 PILLARS OF INTERVENTION:
1. Product Marketing & Go-To-Market (Strategy)
° Product Discovery: Analysis of field usage (pain points) and co-design of B2B2C solutions.
° Launch: Deployment of Go-To-Market strategies in diversified ecosystems (e-commerce, retail, B2B).
° Offer Management: Profitability steering and repositioning of complex technical catalogs (> 2000 references, €8M revenue).
2. Business Development & Sales (Acquisition)
° Hunting & Prospecting: Acquisition of decision-makers (C-level) and management of complex, high-stakes projects (>€100k).
° Partnerships & Negotiation: Structuring margins, establishing strategic partnerships, and negotiating long cycles.
° Account Management: Strategic support, management, and retention of client portfolios.
3. Lead Management & Sales Enablement (Conversion)
° CRM & Data: Steering acquisition funnels, structuring databases (HubSpot), and rigorous ROI analytics.
° Sales Support: Creation of playbooks, pitches, and materials (Sales Enablement) to support and train sales teams.
Do you have an idea, are you launching a product, or are you looking to accelerate your multi-channel sales?
Let's discuss it!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Grenoble (up to 20km), Vif (up to 30km)
Experience
- Link to BusinessB2B & Digital Marketing Project ManagerDIGITAL AND ITAugust 2022 - July 2025 (2 years and 10 months)Grenoble, France
- THE CHALLENGE:
Accelerate growth on complex strategic B2B projects (>€100k) by combining a Product Marketing approach (feasibility studies, positioning) with direct, multi-channel Business Development actions.- MY ACTIONS:
- Product Discovery & Go-To-Market (PMM):Conduct field surveys to assess the business viability and desirability of innovations. Define positioning and translate complex technical offerings into clear value propositions for the market.
- Business Development & Acquisition (BizDev):Deploy targeted multi-channel digital campaigns (emailing, social media) and conduct qualification and conversion calls with decision-makers (C-level). Manage external service providers (call centers) for lead generation.
- Sales Enablement & Lead Management:Create sales support tools (pitch decks, solution sheets). Manage the acquisition funnel and nurturing scenarios to maximize prospect conversion into business appointments.
- Data Management & CRM Ecosystem:Audit, clean, and structure dense databases (> 15,000 contacts). Automate sales pipelines and optimize commercial processes on a stack of interconnected tools (HubSpot, Pipedrive, Brevo...).
- THE RESULTS:
- Successful launches of innovations secured through framing studies based on field reality.
- Significant increase in the volume of qualified appointments generated (C-level) and successful subcontractor management.
- Restructured CRM ecosystem, enabling 100% data-driven management and fine ROI analysis via dashboards (KPIs/OKRs).
- UPERGYSenior Product Marketing ManagerE-COMMERCESeptember 2018 - August 2022 (4 years)38120 Saint-Égrève, France
- THE CHALLENGE:
Reposition and maximize the profitability of a catalog of autonomous and medical energy products (2,000 references, €8M in revenue) while driving growth in a multi-channel, highly competitive distribution ecosystem (B2B2C, Retail, E-commerce).- MY ACTIONS:
- Product Marketing & Portfolio Management (PMM):In-depth analysis of performance (life cycle, volumes) and catalog rationalization to highlight high-margin products.
- Go-To-Market & Omnichannel Strategy:Framing and deployment of autonomous energy solution launches. Alignment of messaging across direct B2B, Retail, and E-commerce to unify the customer experience.
- Business Development & Partnerships (BizDev):Structuring supplier margins, optimizing pricing, and negotiating strategic marketing partnerships.
- Sales Enablement & Commercial Support:Cross-functional alignment (Purchasing, Tech, Sales), sales force training, and direct commercial support for complex tender responses.
- Data Management & Performance:Monitoring sales KPIs and rigorous structuring of product data (via PIM tool) to adapt the product mix in real-time.
- THE RESULTS:
- +30% growth generated on relaunched product lines and a significant increase in overall portfolio profitability (€8M revenue).
- Successful restructuring of a catalog of 2,000 references, drastically improving the clarity of the offering for customers and the efficiency of sales teams.
- Streamlined purchasing journeys and synchronized customer experience across all physical and digital channels.
- MATFER BOURGEATProduct Marketing & Usage ManagerRETAIL (SMALL BUSINESS)September 2015 - August 2018 (2 years and 11 months)Les Abrets, 38490 Les Abrets-en-Dauphiné, France
- THE CHALLENGE:
Bring industrial technical innovations to market and transform them into new industry standards, managing the entire lifecycle from field usage analysis (Product Discovery) to commercial negotiation through long negotiation cycles and an indirect distribution model (B2B2C/network of specifiers).- MY ACTIONS:
- Product Discovery & Co-design (PMM):Lead field usage studies to identify user pain points. Co-design industrial equipment in synergy with R&D using Design Thinking methods.
- Business Development & Key Accounts (BizDev):Develop business relationships with buyers and specifiers. Negotiate long cycles, include offerings in specifications, and respond to public and private tenders (Sodexo, HP...).
- Go-To-Market & Cross-functionality:Deploy launch plans for 3 major innovations. Lead cross-functional working groups (R&D, Purchasing, Sales) to align technical value with market expectations.
- Sales Enablement & Adoption:Create sales playbooks and train sales teams to accelerate market adoption. Deploy pilot sites and analyze feedback (lessons learned) to adjust the roadmap.
- THE RESULTS:
- Successful introduction and market adoption of 3 major new industrial equipment.
- Reduced development risks through systematic integration of the customer's voice (UX Research) upstream of R&D design.
- Strategic penetration of key international accounts and inclusion of offerings with major specifiers (Sodexo, HP).
- Accelerated adoption by sales teams through the creation of dedicated tools (playbooks) and strong synergy between R&D, marketing, and sales.
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Education
- Digital Marketing Certificate, Digital Marketingemlyon business school2021Certificat marketing digital , Marketing digital
- Master 2 (M2), Brand Strategy and Innovation ManagementIDRAC Business school2017Master 2 (M2), Management de la stratégie de marque et de l'innovation
Certifications
- Digital MarketingEM Lyon2021