Freelancer profile translated to English.
Back to original languageAbout Manon
Hello! I help SMEs, brands, and startups maximize the commercial success of their innovations, from framing (Product Discovery) to market launch (Go-to-Market).
With 11 years of experience, I work on diverse, multi-channel business models: from B2B2B2C - B2B (complex industrial catalogs, sales force alignment) to B2C / E-commerce (customer journey, emotional marketing).
With a strong background in entrepreneurship and the animal sector / PetTech, I bring a particular sensitivity to "passion" products. Agility and observation skills that I cultivate through Sports and Outdoor activities.
My method applies to any demanding ecosystem that requires bridging the gap between technology, marketing, and the end-user.
If you are launching a product, repositioning a range, or need to equip your sales team, I will build your GTM strategy and ensure its field execution.
°MY PRODUCT MARKETING EXPERTISE:
1. Product Discovery & UX (Understand the user)
• Field immersion: Workshops (Design Thinking), customer interviews (B2B/B2C) to capture real needs and identify friction points.
• Data & Performance: Monitoring trends and purchasing behaviors to validate product viability.
2. Go-to-Market Strategy & Positioning
• Definition of clear, differentiating, and impactful value propositions.
• Management of multi-channel offers (E-commerce, Retail, distribution networks).
• Rationalization and management of complex product portfolios (>2,000 SKUs).
3. Delivery & Sales Enablement (Activate growth)
• Sales tools: Sales Decks, Customer Case Studies, Product Sheets.
• Lead Management: Optimization of conversion paths and processes (HubSpot).
Pragmatic and results-oriented, I combine data culture and empathy to propel your projects. Let's discuss!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Grenoble (up to 20km), Vif (up to 30km)
Experience
- Link to BusinessB2B & Digital Marketing Project ManagerCONSULTING AND AUDITSAugust 2022 - July 2025 (2 years and 10 months)Grenoble, France
- THE CHALLENGE:
Accelerate business growth on strategic B2B accounts (>€100k) by combining rigorous framing studies for innovations, a high-performing brand strategy, and direct Business Development actions.- MY ACTIONS:
- Innovation Framing:Conduct field surveys and market studies to assess the viability (business), feasibility (technical), and desirability (user) of new products.
- Branding & Positioning:Define the positioning of offers and develop brand awareness. Translate complex technical solutions into clear value propositions.
- Business Development & Prospecting:Write targeted call scripts and prospecting sequences. Directly conduct qualification calls with high-level decision-makers. Manage and oversee teams of subcontractors for lead generation.
- Sales Enablement & Lead Management:Create sales support tools (pitch decks, solution sheets) and content strategies. Manage the acquisition funnel and Lead Nurturing scenarios to maximize lead conversion into business appointments.
- CRM Ecosystem & Data Structuring:Audit, structure, and optimize customer databases and sales processes on a suite of interconnected tools (HubSpot, Pipedrive, Brevo). Automate sales pipelines.
- Reporting & Performance:Analyze sales performance indicators (KPIs & OKRs) and create dashboards to measure the ROI of actions.
- THE RESULTS:
- Secured innovation launches through product viability and desirability studies based on field reality.
- Restructured databases and interconnected CRM tools enabling 100% data-driven management.
- Significant increase in the volume of qualified appointments and successful management of external teams.
- UPERGYSenior Product Marketing ManagerENERGY AND UTILITIESSeptember 2018 - August 2022 (4 years)38120 Saint-Égrève, France
- THE CHALLENGE:
Reposition, rationalize, and maximize the profitability of a historical and complex product catalog (2,000 SKUs, representing €8 million in revenue) within a highly competitive multi-channel distribution ecosystem.- MY ACTIONS:
- Project Portfolio Management:In-depth analysis of product range performance (life cycle, margins, volumes). Catalog rationalization to eliminate obsolete SKUs and promote high-margin products.
- Omnichannel Strategy:Lead the transition from a siloed multi-channel model to an omnichannel approach. Interconnection and alignment of marketing messages between direct B2B, the retail sales network, and the B2C E-commerce site.
- Go-to-Market (GTM):Framing, structuring, and operational deployment of new product and energy solution launches across Europe.
- Data Analysis:Monitoring sales KPIs, analyzing purchasing behaviors, and market trends to adapt the product mix in real-time.
- THE RESULTS:
- Successful restructuring of a catalog of 2,000 SKUs, drastically improving the clarity of the offering for customers and sales forces.
- +30% Increase in the overall profitability of the portfolio (€8 million in revenue) through strategic range repositioning and pricing optimization.
- Streamlined user purchasing journey by synchronizing the customer experience across all physical and digital channels.
- MATFER BOURGEATProduct Marketing & Usage ManagerAGRICULTURESeptember 2015 - August 2018 (2 years and 11 months)Les Abrets, 38490 Les Abrets-en-Dauphiné, France
- THE CHALLENGE:
Bring industrial technical innovations to market and transform them into new market standards through long decision cycles and an indirect distribution model (B2B2U2C / network of specifiers).- MY ACTIONS:
- Product Discovery & User Research:Organize field immersions, user interviews, and usage analyses to identify unmet market needs. Facilitate collaborative workshops based on Design Thinking.
- Prioritization & Roadmap:Central pivot between Research and Development (R&D), production, marketing, and distributor network teams to align the product roadmap with actual usage value.
- Product Launch Strategy:Full Go-to-Market management for 3 major equipment. Deployment and monitoring of pilot sites with key clients to analyze feedback (RetEx) and iterate quickly.
- Sales Enablement:Create product training and sales support tools to equip the internal sales force and partner distributors.
- THE RESULTS:
- Successful introduction and adoption in the market of 3 major new industrial equipment.
- Reduced development risks through systematic integration of the customer's voice (UX Research) upstream of R&D design.
- Creation of strong synergies with the network of specifiers, facilitating rapid market penetration.
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Education
- Digital Marketing Certificate, Digital Marketingemlyon business school2021Certificat marketing digital , Marketing digital
- Master 2 (M2), Brand Strategy and Innovation ManagementIDRAC Business school2017Master 2 (M2), Management de la stratégie de marque et de l'innovation
Certifications
- Digital MarketingEM Lyon2021