About Manon
French
Native or bilingual
English
Native or bilingual
Experience
- Fiume CommunicationDigital Communication Consultant / Freelance Social Media ManagerCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)➡️ SERVICES✔️STRATEGYAudit of the existing situationCompetitive analysis / BenchmarkStrategic (re)positioningImplementation of graphic and editorial guidelines✔️SOCIAL MEDIAStrategic analysis and recommendationImplementation of an editorial calendar by platformManagement of French / English social networks (Facebook, Instagram, LinkedIn, X, TikTok, Pinterest)Social Ads: launch and monitoring of Facebook/Instagram and TikTok campaignsInfluencer marketing / influencer campaignsTraining on social media usageReporting / KPI analysis
- LGI WinesMarketing ManagerWINE AND SPIRITSMarch 2019 - December 2022 (3 years and 10 months)Languedoc-Roussillon, FranceLGI Wines is a company specializing in the creation of custom French wines, exclusively for international markets.➡️ MISSIONS- Responsible for creating new products: brand development / packaging / concepts- Coordination of internal teams and external creatives, relationship with printers- Brand management, POS, print, Web, Social Media, photo/video production in coordination with external agencies- Competitive monitoring by market and country
- SOWINEDigital Project ManagerCONSULTING AND AUDITSSeptember 2017 - February 2019 (1 year and 5 months)Île-de-France, FranceConsulting agency in marketing and communication, dedicated to the world of wine, champagne, and spirits.➡️ Key clients: Comexposium – Wine Paris, Château Lynch-Bages – JM Cazes Family, Fédération des Vins de Nantes, BIVB, BNIA, Grands Chais de France, Edmond de Rothschild Héritage➡️ Marketing and strategy consulting: brand (re)positioning and platforms, benchmark, Social Media, creation of original event concepts.➡️ Management of internal resources and external service providers to implement recommended actions:- Digital communication campaigns: launches, content sponsorship, and acquisition campaigns, management of publication schedules according to a defined editorial line, reporting- Organization of professional tastings and large-scale events (end-to-end team coordination, budget management, logistical management, scenography…)- Development of print and web tools (website), visual identities, production of photographs according to a precise artistic direction, content writing.
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Education
- Level 3 - Advanced Award in Wine and SpiritsWine & Spirit Education Trust2015Level 3 - Advanced Award in Wine and Spirits
- Master of ScienceBurgundy School of Wine & Spirits Business2014Master of Science (MSc), Wine Management