Manon Meunier

Oxer Agency has supported over 35 players in the equestrian sector in 2024 & 2025🐴

To communicate in the equestrian world, it's essential to know all its intricacies. That's why I offer you my expertise.

SOCIAL MEDIA 📲

2 options ⬇️

- Full delegation: I handle everything, from strategy to publication, allowing you to focus on your core business. Developed brand image, strategy & planning, creation of impactful content, conversion-driving stories, Instagram boosts, and monthly statistics analysis.

- You stay in control: Create a strong and elegant brand image on Instagram with a complete kit designed to enhance your visibility and graphic consistency. 8 custom templates to use directly on your social media and reusable infinitely, 5 story visuals to present your business, and a strategic briefing session with an usage guide.

But I also support you in these areas:

OTHER COMMUNICATION SERVICES 📢

- Global communication strategy

- Photo & video shoots

- Meta Ads campaign management

- Newsletter creation & management

- Rider sponsorship package

- Company flyer / brochure

- Brevo Marketing setup

- Marketing Automation

EQUESTRIAN PROJECT LAUNCH 🐴

- Target audience analysis with the Equestrian Sector Observatory 🔎 by Oxer Agency

- Competitive analysis

- Sector watch

For all your equestrian projects, I'm here to listen!

• Management of BtoC acquisition, coordination of actions and analysis of results

• Responsible for the growth of FREE and PREMIUM members through the activation of all digital and field levers.

FREE Members: March 2023 historic organic acquisition record: +300% acquisition with +6000 new members/month VS 1500/month on average.

PREMIUM Members: +53% growth since my arrival

• Implementation of 360° marketing acquisition campaigns and content production:

Emailing (Average open rate 30%), In-APP splash and display advertising (CTR 20%), Push notifications, SEO, SEA, Tiktok ads (CPC 0.27), Facebook ads (CPC 0.10), SMS, Podcasts

• Implementation of BtoB campaigns for equestrian professionals

• Management of a team of two interns

• Responsible for the editorial section: writing articles and SEO optimization (represents 27% of website traffic) > Launch of the hoof care range in November 2020, keywords "horse hoof" went from 3000 searches/month to 20,000 = influence on the hoof care market

• Implementation of BtoB actions with our resellers for Ravene's 15th anniversary

• Management of new product launches: emailing campaigns, visual design of paid campaigns (Facebook & Instagram Ads), press, partners, social media, website updates, and KPI analysis

• Contribution to the strategic repositioning of the brand with this new range: 4 months after its launch, it represents 166,000 euros of the 2020 turnover

• Social Media Management (Instagram & Facebook) > representing 53% of website traffic

• Redesign of the UX design and user journey for the My Ravene loyalty program

• Customer advice and sales support at various events (e.g., Paris Eiffel Jumping)

The Ravene laboratory is part of the Audevard Group, dedicated to horses for over 35 years. We offer several ranges of care products and food supplements for all types of horses to a wide audience of users. Because they all deserve special attention, Ravene combines the best of nature and science to best meet the needs of your horses.