Freelancer profile translated to English.

Description

Digital Marketing Specialist for 5 years, I am now a freelancer after working for several years in digital/e-commerce departments.

Today, I want to support you in your approach and create or revitalize your project/communication in a creative, effective, and attentive way to your needs.

Communication strategy, Marketing plan, Community Management, SEA, SEO, Showcase website, E-commerce website, content creation, are all vast areas that allow you to launch, renew, and boost your project.

Non-exhaustive list of my services:

- Audit and advice on your project (website, communication, ...)

- Competitive analysis

- Digital strategy

- Website creation

- Content writing

- Web marketing: SEA / SEO

I am available for remote work with occasional meetings to create and launch your project.

See you soon :)

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Azzedine Alaïa
E-commerce / Digital Marketing Project Manager
LUXURY GOODS
April 2020 - April 2022 (2 years)
Paris, France
👗Management of the e-commerce catalog: purchasing of the e-commerce selection, photoshoot organization, product sheet creation, merchandising, logistics, stock management...
📆 Creation and deployment of an editorial and commercial animation plan through the creation and integration of content in line with the brand image and commercial strategy (Homepage, Landing page, editorial block, newsletter, product selection, merchandising)
💻 Website optimization: development of new website pages and functionalities with the web agency: omnichannel services (click & collect, etc.), UX Design, development of new markets,...
✈ Development of the Acquisition strategy and operational management of traffic levers (SEA, SEO, Social Ads...) with the partner Media agency, balancing ROI and brand awareness.
📊 Complete reporting (daily - weekly - monthly) & analysis of the performance of key KPIs (conversion, traffic, product categories, bounce rate, ... etc) leading to an action plan
E-commerce Web Marketing Communication Strategy Brand Content Purchasing Email Marketing CRM Data Analysis SEO Reporting
Aurélie Bidermann / Poiray
Digital & CRM Project Manager
LUXURY GOODS
April 2017 - March 2019 (2 years)
_Social media: strategy development, editorial line creation, operational management
_CRM: implementation of editorial calendar, design/writing of Newsletters, monitoring and analysis of feedback
_Training of sales staff on new CRM tools implemented
_Social media campaigns: design, management, and relations with the media agency
_Cross-functional projects: e-commerce website redesign in partnership with the digital agency, customer service, e-shop logistics
Social Media Content Marketing Web Writing Web Marketing Google Analytics Instagram Facebook CRM Editorial Strategy Communication Strategy Web Marketing Strategy
Havas
Digital Project Manager
FASHION AND COSMETICS
December 2016 - March 2018 (1 year and 3 months)
_Creation, integration, and distribution of newsletters
_Database management: segmentation and integration
_Daily management of Marques Avenue websites: Creation and updating of visual and editorial content
_Integration of M.A GAZINE: Webzine designed to showcase the Marques Avenue offering.
_KPIs: Analysis and development of reports - global performance, newsletters, database
_Project management: Briefing, planning, TMA, testing of various projects: responsive, new features...
_Management of influencer partnerships for the webzine
Webmastering Newsletter Design Web Integration Google Analytics Web Analytics Project Management Web Marketing