Freelancer profile translated to English.

Description

Founder of a brand distributed in over 700 points of sale, I have over 10 years of experience in product development, sourcing, packaging, and go-to-market, in France and internationally. I now occasionally support brands that need senior, highly operational reinforcement to structure, develop, and launch products effectively and realistically.

My background combines large groups and entrepreneurship. I worked for several years as a product manager/buyer in fashion and accessories (ETAM, Bestseller), with strong exposure to international sourcing, supplier negotiation, collection management, as well as cost, deadline, and quality control.

In 2019, I founded my own brand and developed it from scratch: positioning, universe, identity, range construction, product development, sourcing, purchasing, production, distribution, and commercial development. I notably developed a cosmetic product that won double awards for its innovative nature.

In my missions, I act as a product conductor. I manage projects from end to end: brief scoping, roadmap construction, partner selection and coordination (labs, factories, packaging, textiles, creatives), prototype monitoring, cost, quality, and deadline security, then support through to market launch. I work on cosmetics (liquid & solid), accessories, and textiles, as well as custom packaging, retail kits, gift sets, and POS displays.

Depending on needs, I can also manage the visual universe (artistic direction, shooting briefs) and retail commercial materials. My approach is pragmatic and results-oriented: quick decisions, concrete deliverables.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

MONJOUR
Founder – Monjour
April 2019 - Today (7 years and 2 months)
Founder and CEO of Monjour, a natural skincare and accessories brand distributed in over 700 points of sale (concept stores, pharmacies, e-shops). Creation and management of the brand from A to Z, from idea to market launch and commercial development.

Creation of the brand universe (positioning, storytelling, visual identity) and construction of the product range in collaboration with specialized partners (cosmetic labs, packaging manufacturers, textile and accessory factories).

Management of product development across various categories: cosmetics (liquid and solid), accessories and textiles, custom packaging, gift sets, and retail kits. Drafting briefs, selecting partners, monitoring prototypes, quality validation, managing costs, deadlines, and regulatory constraints.

Sourcing and purchasing management: building and managing a network of suppliers in Europe and Asia, negotiating commercial terms, monitoring production, securing margins and MOQs.

Commercial and retail development: structuring the offer, building sales arguments, developing the distribution network, monitoring sell-in/sell-out performance, designing POS displays and sales support materials.

Overall activity management: financial monitoring, budget arbitration, coordination of external partners (creatives, photographers, digital service providers), day-to-day operational management.
Bestseller
Product Manager - Textiles – Bestseller (Vila & Vero Moda)
January 2016 - April 2019 (3 years and 3 months)
Lyon, France
Responsible for the development of product capsules for the Vila and Vero Moda brands. Full project management, from needs analysis to commercial performance monitoring.

Construction of collection plans (number of references, categories, price and margin objectives), competitive intelligence, and market trend analysis.

Development of creative and technical briefs: mood boards, choice of materials, colors, silhouettes, drafting technical sheets, coordination with style and purchasing teams.

Product development monitoring: prototype validation, fittings, price/margin arbitration, daily coordination with buyers, designers, and suppliers.

Analysis of capsule commercial performance (sales figures, revenue, sell-through), implementation of corrective actions, and end-of-collection reviews.
Etam
Product Manager / Senior Buyer – ETAM
January 2012 - September 2016 (4 years and 8 months)
Paris, France
Management of large-scale accessory collection development and purchasing, in an international environment with strong constraints on costs, quality, and deadlines.

Construction and monitoring of collection plans, selection of finished products, development of specific models, validation of prototypes, materials, colors, and quality levels.

Sourcing and purchasing management: development and management of a supplier portfolio in Europe and Asia (China, India), negotiation of prices, deadlines, and purchasing conditions.

Management of significant purchasing budgets (approximately €15M per season), sales analysis, sell-through monitoring, replenishment decisions, and collection adjustments.

Active participation in international trade shows, regular trips to factories and showrooms.

Management and training of assistants, team coordination, and end-of-season reviews.