Freelancer profile translated to English.

Description

With 8 years of experience in relational marketing (CRM) within leading scale-ups & large companies, I support you in managing CRM projects, both strategically and operationally.

My missions focus on acquiring new leads, engaging and converting your prospects, and retaining your customers.

I can assist you in the following areas:

- Auditing your customer journeys

- Segmenting your database

- Developing and implementing a multi-channel CRM strategy

- Engaging your database through a dedicated PRM and CRM contact plan

- Deploying automated campaigns (triggers)

- Assisting with CRM tool evolution: choosing a new tool, integrating a new module.

- Implementing data flows and developing tables for your CRM/CDP

- Creating dashboards and reports to monitor your activity.

- Setting up training and knowledge transfer within your teams.

I am available to discuss your needs.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Reims (up to 50km), Paris (up to km), Reims (up to km), Lille (up to km), Bordeaux (up to km)

VINCI AUTOROUTES
B2B CRM Project Manager
CIVIL ENGINEERING
October 2024 - Today (1 year and 8 months)
Paris, France
➔ Manage the implementation of B2B CRM campaigns from start to finish for the Ulysse brand (customer lifecycle, commercial, loyalty):
- Definition of the strategy: targets, channel selection (emails, push notifications and in-app, SMS), messages, offers, A/B tests...
- Briefing, monitoring, and validation of content (creative and messaging)
- Configuration in campaign management tools (Dartagnan, Emarsys, Batch): targeting, HTML integration, validation of proofs, monitoring of distribution
➔ Analyze performance and develop customer knowledge
- Campaign performance analysis
- Reporting construction and updates
- Recommendations and implementation of optimizations: engagement strategy, targeting, personalization, engagement channels...
➔ Manage cross-functional projects in collaboration with internal and external stakeholders
- Orchestrate the optimization of existing automation programs and the creation of new customer journeys
➔ Competitive intelligence: customer marketing best practices, new CRM technologies (trends, deliverability...)
Petit Bateau
CRM Project Manager
FASHION AND COSMETICS
February 2024 - June 2024 (4 months)
Paris, France
> Manage animation campaigns for all country markets of the brand
> Configure and send campaigns in Adobe Campaign
> Optimize triggered campaigns: birthday, onboarding
Dartagnan Adobe Campaign
Club Med
CRM Project Manager
ENTERTAINMENT AND LEISURE
November 2021 - April 2023 (1 year and 6 months)
Paris, France
In the context of the post-COVID tourism recovery, support the teams in activating new prospects and encouraging repeat purchases from first-time buyers.
> Develop a strategy for activating new prospects and retaining first-time buyers (e.g., creating an onboarding cycle, retargeting, post-stay repurchase sequence, optimizing the engagement plan)
> Audit existing retargeting sequences and implement new omnichannel sequences to increase conversion (email, SMS, outbound calls, print)
> Create and implement a new commercial engagement plan (optimizing targeting, proposing new email themes, managing commercial pressure)
Tools: Sinch, Acoustic, Google Analytics, Google Data Studio
Project Management CRM Brand Content Dartagnan

Check out Manon's experience

Charlotte

VP Marketing EAF - CMR CMX0088

Reviewed on 8/22/2023

Manon was very efficient, immediately understood the organization and tools to carry out her tasks on time and with great rigor and enthusiasm. Thank you!