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Manon L.ML

Manon L.

Brand Strategist - Communication & Brand Image

€600/day
Mougins, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Manon

Hello, it's Manon.

After spending over 9 years developingcommunicationandSocial Media**strategies** for various companies such as: the Ministry of Finance, Amorino, and Trainsweateat, I decided to go solo!

My work is atrue passion**. Helping you make your **projects shine**, increase your brand's **visibility**, **attract**new** clients, andachieveyourgoalsmotivates me daily.
Putting myskills, ambition**, and all the **loveI have for my profession to work to advance your projects is whatdrivesme the most.

Here's what I can do for you:
- Consulting in Communication and Brand Image strategy (restructuring and action plan)
- Visual creation of branding and a visual identity that suits you
- Training in digital and social media

If I were to tell you a little about myself, I would say:dreamy, creative, wildlyambitious, obsessed with fashion, design, social media, and tea (I'm drinking one right now ☕️).

I've always been creative... at 8 years old, I wanted to go to the Fine Arts school to restore church stained glass windows (yes, at 8 years old…), then I wanted to be a stylist or interior designer.

But it wasn't until I became interested in digital, alongside my studies, that I fell in love with communication.

But here I am, after gaining experience in many sectors, leading a communication "agency" at 29. And I've never felt more aligned with myself than I do today!

So, welcome to my world, I hope to learn more about yours! 🙌🏼

Manon 🫶🏻
  • English

    Conversational

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Mougins (up to 50km), Paris (up to 30km), Clermont-Ferrand (up to 50km), Moulins (up to 50km)

Experience

  • STUDIO M
    Communication and Branding Consultant
    CONSULTING AND AUDITS
    February 2020 - Today (6 years and 3 months)
    Mougins, France
    Strategic positioning & brand image:

    - Development of Brand DNA: Creation of a unique identity that embodies your company's values, mission, and vision for strong and differentiating positioning.
    - Brand storytelling: Building a captivating story to evoke emotional engagement and strengthen connection with your audience.
    - Brand Consistency & Evolution: Implementing a growth and adaptation strategy for a brand that evolves without losing its essence.


    Visual & Editorial Branding:

    - Art Direction and Visual Design: Designing powerful visual elements that translate your brand's personality.
    - Creation of Editorial Content: Developing content aligned with the brand image on social media, blogs, newsletters, and other distribution platforms.
    - Graphic Charter Management: Developing and maintaining the graphic charter to ensure a consistent image across all communication channels.

    Communication Strategy:

    - 360° Communication Plan: Defining and orchestrating multi-channel campaigns to achieve your commercial and awareness goals.
    - Crisis Communication Consulting: Developing crisis management strategies and preparing teams to protect your brand's reputation.
    - Social Media & Community Management: Developing social strategies that increase visibility, strengthen the community, and stimulate interaction.

    Support and Training:

    - Personalized Workshops: Tailored training workshops to impart best practices in branding and communication.
    - Communication Audit: Comprehensive analysis of the effectiveness of your current strategies for targeted improvement recommendations.
    - Strategic Mentoring: Long-term support for the development and success of your brand image, staying aligned with your industry's evolutions.
    Digital Communication Communication Strategy Communication Branding Visual Identity Brand Identity Brand Image Consulting Communication Consulting Social Media Training Notion notion.so
  • TRAINSWEATEAT
    Communication Manager
    SPORTS
    June 2020 - October 2023 (3 years and 4 months)
    Nice, France
    Implementation of a true communication strategy within the company.
    - Creation of numerous communication channels: Tiktok account, LinkedIn account,
    creation of Instagram accounts @tseathletics and @tsenutrition, newsletters.
    - Planning and management of the marketing/communication calendar for the three brands:
    TSE, TSE Athletics, TSE Nutrition
    - Creation of team briefs derived from these calendars (creative, photo, video, product..)
    - Management of the communication and social media strategy for the 3 brands
    - Management of a team of 2 Community Managers
    - Management of social media for the 3 brands, in collaboration with my team:
    editorial strategy, creation of posts and stories content, writing captions, account engagement, moderation, monitoring, reporting.
    - Working on brand positioning: branding, content writing.
    - Management of influencer and UGC strategy for the 3 brands: briefing, contact, package sending.
    - Presence at shoots, filming, or events to ensure brand image and follow-up on briefs for the 3 brands (daily collaboration with service providers).
    - Creation of content for @sissymua's accounts (Instagram, Tiktok, and Youtube)
  • Amorino
    SOCIAL MEDIA MANAGER
    RESTAURANTS AND FOOD SERVICE
    September 2018 - March 2020 (1 year and 6 months)
    Paris, France
    - Management of the group's social media (France, USA): Facebook, Instagram, Pinterest, Twitter, Youtube.
    - Overhaul of the social media strategy for each country/continent (USA, Europe, China, Dubai) of our franchise network.
    - Creation of a Social Media User Guide for the standardization of all our social media accounts.
    - Moderation, programming, and planning of posts on Facebook and Instagram.
    - Organization of photo shoots for Social Media
    - Content creation for social media (Photoshop, Illustrator, After Effects)
    Social Media Creative Community Management Communication

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Education

  • BTS TOURISM
    Ecole Supérieur de Vichy
    2016
    BTS Tourisme option multimédia.
  • MASTER IN DIGITAL COMMUNICATION AND MARKETING
    ESUPCOM

Skill set

Categories