About Manon
English
Conversational
Spanish
Conversational
French
Native or bilingual
Experience
- STUDIO MCommunication and Branding ConsultantCONSULTING AND AUDITSFebruary 2020 - Today (6 years and 3 months)Mougins, FranceStrategic positioning & brand image:- Development of Brand DNA: Creation of a unique identity that embodies your company's values, mission, and vision for strong and differentiating positioning.- Brand storytelling: Building a captivating story to evoke emotional engagement and strengthen connection with your audience.- Brand Consistency & Evolution: Implementing a growth and adaptation strategy for a brand that evolves without losing its essence.Visual & Editorial Branding:- Art Direction and Visual Design: Designing powerful visual elements that translate your brand's personality.- Creation of Editorial Content: Developing content aligned with the brand image on social media, blogs, newsletters, and other distribution platforms.- Graphic Charter Management: Developing and maintaining the graphic charter to ensure a consistent image across all communication channels.Communication Strategy:- 360° Communication Plan: Defining and orchestrating multi-channel campaigns to achieve your commercial and awareness goals.- Crisis Communication Consulting: Developing crisis management strategies and preparing teams to protect your brand's reputation.- Social Media & Community Management: Developing social strategies that increase visibility, strengthen the community, and stimulate interaction.Support and Training:- Personalized Workshops: Tailored training workshops to impart best practices in branding and communication.- Communication Audit: Comprehensive analysis of the effectiveness of your current strategies for targeted improvement recommendations.- Strategic Mentoring: Long-term support for the development and success of your brand image, staying aligned with your industry's evolutions.
- TRAINSWEATEATCommunication ManagerSPORTSJune 2020 - October 2023 (3 years and 4 months)Nice, FranceImplementation of a true communication strategy within the company.- Creation of numerous communication channels: Tiktok account, LinkedIn account,creation of Instagram accounts @tseathletics and @tsenutrition, newsletters.- Planning and management of the marketing/communication calendar for the three brands:TSE, TSE Athletics, TSE Nutrition- Creation of team briefs derived from these calendars (creative, photo, video, product..)- Management of the communication and social media strategy for the 3 brands- Management of a team of 2 Community Managers- Management of social media for the 3 brands, in collaboration with my team:editorial strategy, creation of posts and stories content, writing captions, account engagement, moderation, monitoring, reporting.- Working on brand positioning: branding, content writing.- Management of influencer and UGC strategy for the 3 brands: briefing, contact, package sending.- Presence at shoots, filming, or events to ensure brand image and follow-up on briefs for the 3 brands (daily collaboration with service providers).- Creation of content for @sissymua's accounts (Instagram, Tiktok, and Youtube)
- AmorinoSOCIAL MEDIA MANAGERRESTAURANTS AND FOOD SERVICESeptember 2018 - March 2020 (1 year and 6 months)Paris, France- Management of the group's social media (France, USA): Facebook, Instagram, Pinterest, Twitter, Youtube.- Overhaul of the social media strategy for each country/continent (USA, Europe, China, Dubai) of our franchise network.- Creation of a Social Media User Guide for the standardization of all our social media accounts.- Moderation, programming, and planning of posts on Facebook and Instagram.- Organization of photo shoots for Social Media- Content creation for social media (Photoshop, Illustrator, After Effects)
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Education
- BTS TOURISMEcole Supérieur de Vichy2016BTS Tourisme option multimédia.
- MASTER IN DIGITAL COMMUNICATION AND MARKETINGESUPCOM