Manon Lecot

I define and implement the content strategy to support the brand's repositioning, both for commercial operations and key moments, as well as for secondary messages and creator collaborations.

I receive, analyze, and challenge briefs in line with the brand strategy and business objectives. As a cross-functional conductor, I write 360° briefs for the art direction and production teams, build timelines, and ensure rigorous project follow-up until asset delivery.

I manage the content production for La Redoute Collections and La Redoute Intérieurs, ensuring their quality, usability, and proper referencing in our tools. I ensure the 360° consistency of communication across all digital and physical touchpoints and support global levers and countries in the correct adaptation of brand choices.

Finally, I measure the performance of the campaigns through asset usage, deadline adherence, stakeholder satisfaction, and the achievement of objectives defined for each operation.

I managed communication projects for La Redoute Collections and La Redoute Intérieurs, from defining needs to distributing content across all channels (website, social media, CRM, media).

As the fashion production referent, I coordinated photo shoots for all brand communications and supervised the creation of associated assets, ensuring their consistency with the editorial strategy and the commercial activation plan. In parallel, I led the development of secondary messages: validating themes with the product teams, designing dedicated kits, and writing associated content.

I supported the implementation of commercial operations and key moments by ensuring the right content for the right channel, in coordination with the MKO, studio, influencer, and social media teams. I also managed creator collaborations for La Redoute Collections in close liaison with the Image Partnerships Manager.

Finally, I monitored content performance (usage rates, adaptations) and ensured their adaptation for international subsidiaries to optimize their omnichannel exploitation.

I was responsible for the communication strategy and brand visibility development.

I managed the entire social media strategy (Instagram, TikTok, YouTube): defining the editorial line, creating and planning content, producing videos, and managing the community, with regular performance monitoring to adjust actions.

In parallel, I developed press and influencer relations (prospecting, managing collaborations, distributing press releases) and implemented acquisition campaigns to generate website traffic.

I also worked on creating communication materials (packaging, POS displays, newsletters), writing SEO content, organizing events (trade shows, photo shoots, pop-up stores), and strategic monitoring to evolve the brand's positioning.