Freelancer profile translated to English.

Description

Graduated with an MSc in International Management from Bocconi University, I developed my expertise in marketing within the luxury sector by working for renowned Maisons such as Loro Piana and Gucci. Building on these international experiences, I acquired solid skills in Operational Marketing, Event Management, and customer data analysis. Since January 2026, I have been working as a freelancer, notably on the launch project of a Franco-Japanese upcycled clothing brand made from Oshima Tsumugi silk.

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

YBUKI,
Marketing & Communications Manager
FASHION AND COSMETICS
January 2026 - Today (5 months)
Paris, France
Member of the founding team, responsible for structuring the brand strategy of a French-Japanese eco-responsible luxury house.
• • Development and deployment of the 360° marketing plan (Digital, PR, Distribution).
• • Management of operational launch: conception and coordination of activations (events, PR, Retail).
• • Definition of the social media strategy (editorial line, calendar, content) and supervision of production.
Marketing Social Media Press Relations
LORO PIANA
EMEA VIC & Marketing Intern
LUXURY GOODS
January 2025 - July 2025 (6 months)
Milan, Metropolitan City of Milan, Italy
Cross-functional role within the regional VIC & Marketing team (VIC, Events, Clienteling, CRM, Go-to-Market).
• • Management of regional marketing projects: deployment of Retailtainment activations in 20+ stores (logistics, target, ROI) and coordination of the customer experience for 50+ VICs during special projects (Trunkshow, Villa) and Brand Events (e.g., Ryder Cup, La Giraglia).
• • Management of VIC gift requests (strategy, logistics, ROI) for 49 stores and consolidation of strategic retail data (CRM dashboards) to optimize their performance.
CRM Retail Marketing Event Management customer relations
GUCCI,
Clienteling Assistant Western Europe
LUXURY GOODS
January 2024 - July 2024 (6 months)
Paris, France
Key role in deploying the clienteling strategy across 20 stores: managing gift campaigns (Easter, Ramadan, Mid-Autumn Festival), VIC strategy, and coordinating in-store activations (Cocktails, Trunkshows).
• • Coordination of high-visibility event projects (logistics, guest list management, ROI), contributing to the loyalty of 150+ VIC clients: Cannes Film Festival, Ancora Launch, High Jewellery Launch, Roland-Garros.
• • Performance optimization through weekly/monthly reporting: consolidation of key KPIs, strategic recommendations, retail training; interface between EMEA Client Insights teams and retail for campaign and CRM tool deployment.
CRM customer relations Retail Marketing Event Management