Manon J.

Citroën HQ Objectives:

- Global Brand Manager: strategic and operational coordination of content production for SoMe

- Development of a Global Social Media strategy deployed in 60 countries

- Coordination of local markets worldwide to ensure brand international consistency

- Agency and partner management

Citroën Racing Objectives:

- Strategic and operational coordination of the Social Media presence for the Citroën Racing Formula E team

- Global management of content production (shoots, activations, events, videos, social assets)

- Management of creative, social media, and production agencies

- Building and supervising the dedicated Social Media team (roles, processes, tools, reporting)

- Supervision of brand consistency and storytelling between Citroën HQ, Citroën Racing, and local entities

Responsibilities:

- Definition and management of the global social media strategy

- Brand management and storytelling: strategy and management of 360 campaigns

- Country and partner coordination

- Platform supervision and Social agency management

Project Examples:

- Coverage of a global event with 700 guests: creation of 50 content pieces in 2 days with a team of about ten people

- Creation of international advertising campaigns for countries: C4, C3 Aircross, AMI, C5 Aircross

Objectives:

- Monitor multi-media 360 advertising campaigns including partnerships / sponsorships / brand content.

- Be responsible for the brand's SoMe strategy.

Responsibilities:

- Launch of 360 offline & online campaigns (press, TV, outdoor, display, VOL, mobile, social, DOOH) brand & product: Monitoring projects and associated media plans, managing back-and-forth with teams, technical specifications and media deliveries, production monitoring (quality control, adherence to deadlines and budgets).

- Social Media: Monitoring content production, execution, and coordination of the effective implementation of the strategy.

- Influence strategy: Creator casting and influencer activation for the 2024 Olympics.

Objectives:

- Develop a Social strategy in conjunction with cross-functional teams (Central in London, creative teams, PR, media teams)

- Manage the Social Media team

Responsibilities:

- Recommendation and audit: client consulting and support in social media strategy.

- Social Media: development of recommendations. Management of the Social Media team. Execution and coordination of the effective implementation of the strategy.

- Project management: interface with cross-functional teams, definition, management, and coordination of projects.