Freelancer profile translated to English.

Description

After several years of experience in e-commerce as an E-commerce Manager, I have developed a 360° vision of digital by touching all growth levers. Today, I support brands in better understanding their users, experimenting, optimizing, and activating the right levers to grow their business. ✨

🧭 360° E-commerce Vision

📈 Data & Behavior Analysis

🧪 A/B Testing & Continuous Optimization

🚀 Acquisition, CRM & Conversion

🤝 Project Management

Languages

French
Native or bilingual
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Colmar (up to 50km), Paris (up to 20km), Biarritz (up to 10km)

Hydratis
E-commerce Manager
June 2024 - December 2025 (1 year and 6 months)
Paris, France
Main Objectives: Acquisition, Loyalty >> Conversion

✓ Optimize the various acquisition levers to increase brand visibility on the web.
✓ Offer the best user experience on the website to improve the website's conversion rate.

Missions
- Steering of the e-commerce strategy with direct responsibility for revenue growth and site performance.
- Complete site redesign in collaboration with marketing teams, artistic direction, and external partners.
- Continuous optimization of user experience and conversion rate (CRO, A/B testing, user journey analysis).
- Day-to-day site management: developments, prioritization of needs, and coordination with developers for bug tracking and improvements.
- Monitoring, analysis, and reporting of key KPIs to guide strategic decisions.
- Steering of CRM, SEO, and acquisition strategies (Google Ads, Social Ads, retargeting) in collaboration with partner agencies.
- Development and optimization of loyalty levers: subscription, loyalty program, and referral program.
- Coordination of external partners, including the customer service agency, to optimize customer experience.
CRO E-commerce Strategy CRM & Marketing Automation SEO Shopify
LePantalon
E-commerce & Marketing Manager
November 2021 - June 2024 (2 years and 7 months)
Paris, France
Main Objectives: Acquisition, Loyalty >> Conversion

✓ Optimize the various acquisition levers to increase brand visibility on the web.
✓ Offer the best user experience on the website to improve the website's conversion rate.

Missions
- Management of the Marketing department and coordination of external partners.
- Steering of e-commerce activity with a 360° vision, from e-commerce and marketing strategy to customer experience, including logistics.
- Continuous optimization of the e-commerce site: CRO, functional developments, monitoring of developments, and improvement of user experience.
- Deployment of new features (payment methods, customer reviews, etc.) and coordination with technical teams.
- Monitoring, analysis, and reporting of KPIs to drive performance and identify growth levers.
- Steering of CRM, SEO, affiliate, and acquisition strategies (Google Ads, Social Ads, retargeting), with a performance and experimentation-oriented approach in collaboration with agencies.
- Management of the entire product catalog lifecycle: online launches, merchandising, inventory management, replenishment, and optimization of collection visibility.
- Development of loyalty levers: automated email flows, newsletters, A/B testing, and launch of a loyalty program via Klaviyo.
- Steering of the logistics center change project, in collaboration with partner agencies.
Prestashop CRM & Marketing Automation E-commerce Strategy SEO
Les Raffineurs
E-commerce Assistant (internship)
March 2020 - September 2020 (6 months)
Paris, France
- Participation in the development of the CRM strategy through the design, sending, and analysis of emailing campaigns, with A/B testing implementation (Mailjet, Sendinblue, Klaviyo).
- Contribution to the CRM migration (Sendinblue to Klaviyo) and the implementation of marketing automation scenarios on Klaviyo.
- Monitoring the proper functioning of the e-commerce site and identifying possible optimizations to improve user experience.
- Day-to-day website management (online launches, catalog, etc.)
- Participation in the redesign of a website category, in collaboration with internal teams.
- Optimization of the internal search engine and e-merchandising to improve navigation, product visibility, and conversion.

Thesis topic => Digital marketing strategy for e-commerce: How to improve website conversion rate?